Business and Marketing BA (Hons)
De Montfort University
Key Information
Campus location
Leicester, United Kingdom
Languages
English
Study format
On-Campus
Duration
36 months
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Scholarships
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Introduction
Business and Marketing BA (Hons)
An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in.
In your first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising.
The course is accredited by the Chartered Institute of Marketing (CIM), which means our graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide.
Employability is a key feature of what we offer at DMU and our students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs.
Admissions
Scholarships and Funding
Curriculum
Year 1
- Financial Decision Making
- Introduction to Entrepreneurship and Enterprise
- Global Business Issues
- Marketing Essentials
- Marketing Decision Making
- Academic Development and Professional Practice
Year 2
- Contemporary Management
- Brand Management
Plus option modules from the following indicative list:
- Business Research and Analysis
- European Business Issues
- The Creative Art of Selling and Negotiation
- Business Law
- Consumer Behaviour
- Direct and Digital Marketing
- International Marketing
- Advertising and Promotion
- Marketing Research
- Sustainability Marketing
- Sports Marketing*
Year 3
- Global Contemporary Business Issues
- Marketing Analysis and Strategy
Plus option modules from the following indicative list:
- Crisis and Business Continuity Management
- Strategy and Management Dissertation
- Creative Management and Marketing
- Perspectives on Creative Leadership
- Marketing of Services*
- Marketing Analytics*
- Retail Marketing
- Marketing Dissertation
- E-Marketing
- Global Consumer Cultures: Critical Perspectives
- Global Marketing Strategies
- Customer Management
- The Brand Portfolio
- Reflective Business Practice*
Program Tuition Fee
Career Opportunities
A degree in Business and Marketing prepares you for a whole range of career opportunities.
You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.
Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.
Recent graduates have progressed onto roles such as brand development executive at Red Bull, visual matching merchandiser at Marks and Spencer and PR and communications manager at Honda.
Program delivery
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study.