Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.

A Doctorate of Business Administration is earned through a high-level and research-based academic program focused on the necessary knowledge required for elite academic or consulting careers. Programs are often composed of Business Theory, Research Design and Professional Development coursework in addition to independent study.