Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.

Graduate diplomas are typically not offered in the United States. The American equivalent of a diploma is referred to as a professional certification. Each university has a different set of requirements for admission, so students should perform in-depth research on programs before applying.