What is event management?

Event management encompasses a wide variety of roles and responsibilities, and is needed in many different situations and business markets. Most of us only get to see the final presentation of an event, whereas in event management, you get to see the entire transformation of the event from the idea phase all the way through the planning and organization of every effort to bring together a full event.

Did you know that approximately 40% of marketers believe events are the most effective marketing channel over digital advertising? This is a 32% increase from 2017, signalling that the event management industry is on the rise. In a world inundated with media, consumers value the personal touch that an in-person event can bring. However, there is also a high demand for B2B event planners. After the success of previous events, nearly 55% of companies report that they intend to host more events throughout the year. Events are just that popular!

Event managers must understand the requirements of the brand, identify the target audience, devise the event concept; and manage the planning, logistics and coordinating of technical aspects before actually executing the proposed event successfully. By earning an event management degree, you are provided with the knowledge and training skill set that is necessary to organize and coordinate your own or other’s events.

Prerequisites for studying event management abroad:

Prerequisites for studying event management abroad may differ between institute of education or university, but strong skills and interests in planning, communication, writing and interpersonal skills will take you as an individual to greater lengths in your degree work. Creativity and innovation of ideas is crucial to succeeding in your studies, alongside learning how to best communicate and manage multiple points of influence in your role in event management. Diploma programs are offered by a number of accredited institutes that will provide you with a range of event management skills alongside a detailed amount of knowledge on the entire event management process.

A bachelor’s degree in event management may stand alone as a degree choice or be incorporated with additional areas of interests, such as hospitality, marketing, or logistical studies. While it may not be obvious at first, these aspects of marketing, hospitality, and logistics are more than likely, always influencing event management, so a fundamental knowledge of all or some of these areas will only increase your capabilities.

A master's in event management will have more extensive prerequisites, but be sure to check with your specific university or institute. Master's programs may also incorporate a more practical study of experience and a specialized area of study such as event management in international events or tourism.

Top Study Abroad Destinations to Study Hotel Management in the UK

Although there are great hotel management degree programs all across the UK, there are a few locations that stick out for their popularity amongst hotel management students. If you’re not sure where to start on your search for a hotel management degree in the UK, consider some of the following study abroad destinations:

London – Few cities in the world can compete with the glitz and glam of England’s capital city, London. Although it’s fast-paced and exciting, there is also a cozy, local neighborhood vibe wherever you go as well. However, hotel management students especially love the great connections they will make in order to expand their professional network. With contacts in high places, it’s easy to pursue a career after graduation. But, don’t forget to have fun! London offers some of the best entertainment the world has to offer.