Art Direction & Copywriting

Art Direction & Copywriting

The Specializing Master is a laboratory, structured as a creative department where, in addition to a deep practical activity, are connected research and design through experimentation which is a fundamental requirement given the extraordinary competition of new media, languages and dynamics.

The young designers will work as in a communication agency, in a couple or in groups, under the supervision of Creative Directors of the most important Italian and international communication agencies, dealing with multiple briefs with various complexities.

The Number of Admitted Students is 35

Didactic Modules

• Marketing
• Media
• Techniques of creative writing
• Visual languages
• New media for communication
• Empowerment
• Stage
• Laboratory in the agency - optional depending on availability of the Agency*
• Social communication laboratory - as an alternative to the Laboratory in an agency*

This Specializing Master leads to an exam that awards a Politecnico di Milano First Level Specializing Master Degree.

During the Specializing Master, students will acquire the necessary skills to start a career as Art Director or Copywriter in communication agencies as Digital Art Director, Digital Copywriter, Content Creator, with the ability to interact with all the processes and professional figures within the workflows. During the lessons will be presented an overview of other professions that, in synergy with the creative department, contribute to the implementation of Brand Communication Projects such as Strategic Planner, Project Manager, Social Media Strategist, Community Manager The Tv Producer.