Master of Lifelong Training in Customer Experience and Innovation

Prepare to Transform Businesses, through Innovation in the Customer Experience.

This Marketing Management program specialized in the Omniexperience customer experience is built under the vision of Disruptive Innovation. The program is based on the acquisition of a solid strategic, analytical and multidisciplinary-transversal leadership vision, with a human-customer Centric orientation.

It is focused on business transformation to human customer-Centric and comprehensive customer experience management through innovation, combining knowledge acquisition and marketing automation tools. We include the most current trends such as: human-Centric design, Growth hacking, Agile Management, Marketing Automation and Smart Data.

Once you finish the program, you will be able to obtain the title of Master of Lifelong Training in Customer Experience & Innovation issued by ESIC University.

Why study Customer Experience and Innovation?

Customer management within the business needs a professional with a holistic vision that addresses the relational, experiential, technological and analytical-financial dimensions. Working from an innovative approach will allow you to stand out within a sector that never stops reinventing itself.

Demand

Today, Directing Customer Experience through Innovation means being the expert transversal leader that companies demand.

Strategic vision

Dedicating yourself to this sector implies having a strategic business vision, with a clear orientation towards human-customer Centric. To do this, you must have both a strategic vision and be the expert in implementing the strategy in the CEM model based on innovation and omnichannel marketing, considering commercial management, technology, data and customer relationship management tools.

Trend

Through this program, you will be able to implement innovation both in the strategy and in the processes that make it feasible to transform the business. Likewise, you will acquire the analytical vision for decision making, knowledge of the latest UX/CX trends, being able to be a leader in the scope of effective business transformation.

The MCX prepares you to be an expert in transforming businesses through “brand-customer” experiences. It is developed under the current Omniexperience vision, combining knowledge, innovation trends, analytical vision and acquisition of strategic vision to implement the Customer Experience strategy transversally in the business.

The academic program is made up of five learning modules and a final group project. Within each block you will study different subjects that can be complemented with workshops, use of tools and licenses.

• Consumer data and insights module
• Innovation and Strategy Module
• Cem Operational and Experiential Module
• Data Governance Module
• Management Skills Module
• TFM. Final project

• #1 Spain - Leaders in Marketing Masters according to the world
• #3 Spain - Esic on the Podium of the Best Business Schools, for Recent Graduates and Young Professionals
• #3.4 Europe - Esic among the Top European for Carrying out Marketing Programs
• #49 in the world: Best marketing school based on reviews of alumni, students and employers

1. You will acquire Expert Consumer Knowledge
2. You will have strategic knowledge: Innovation and Human-customer Centric Strategy
3. You will also gain specialist knowledge: UX, CX, operational and experiential CEM model
4. You will be able to implement customer strategy in sales teams
5. You will obtain the tactical knowledge necessary to comprehensively manage the omniexperience customer (Marketing Automation)
6. You will incorporate knowledge of trends and disruptive technologies in the digital ecosystem and experiential economy (CRM, Marketing Automation, Design Thinking, Growth Hacking, Big Data, AI & ML)
7. You will work with measurement and analysis models for decision making and investment optimization.

This program is aimed at professionals in the field of marketing, customer management, digital transformation managers, Brand/Customer Managers and advertising and communication professionals.

During your training, you will share a classroom with professionals like you; profiles that want to develop their career within Customer Experience and Innovation. The methodology adapts to your level.

The skills acquired in this master's degree allow you to access a very wide range of job opportunities that, in part, will also depend on your entry profile and the medium-term development plan.

Being the area of strategic Customer Experience and Innovation in the company, you will not only be able to access Customer-oriented positions, but also relevant positions in marketing, business consultants or digital transformation, even in the formation of your own company through entrepreneurship . Among the main positions that our graduates are now occupying, we highlight:

• Marketing Directors
• Customer Experience Director
• Director of Customer Services
• Digital Transformation Project Director
• Business consultants

At ESIC we know that the best way to learn is practically. Therefore, our program is designed based on tools, workshops, real cases and use of licenses so that you access the labor market with the greatest possible preparation. Our MCX stands out for:

• MCX is a unique program in its category, both in the methodology and in the expert faculty.
• Focus on consumer knowledge, innovation, technology applied to Customer Experience, data driven, human-customer Centric vision, ethics and sustainability.
• A subject on cloud marketing tools is incorporated, as well as marketing automation, design thinking and data.
• We incorporate a specific management skills development module that includes Critical Thinking, Communication and Leadership, Negotiation and Storytelling.
• ESIC is more than an educational institution, it is your new ally so that you can constantly grow professionally, learning, sharing the latest trends in the discipline of innovation in the customer experience.