Strategic and Digital Marketing MSc

Strategic and Digital Marketing MSc

Grounded in the latest theory, this is a practical program that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

• Strategic Marketing
• Social Media Strategy
• Managing Advertising and Communications
• Marketing Research in Practice
• Research Methods for Marketers
• Direct and Digital Marketing

You will choose two further elective modules. The following are typical of the elective modules offered:

• Advanced Marketing Analytics
• Strategic Customer Engagement
• Creative Brand Strategy
• Strategic e-marketing

During the final semester you will complete a:

• Dissertation
• Business Research Project (BRP)

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Modules include formal lectures, tutorials, workshops and interactive sessions.