University of Cape Town (GetSmarter)
UCT Digital Marketing Short Course
Online South Africa
DURATION
10 Weeks
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
USD 1,017
STUDY FORMAT
Distance Learning
Introduction
Develop strong online marketing skills to help your company stay ahead of the curve.
An effective digital marketing strategy is key if you want to ensure that your brand remains visible and competitive in the modern market.
This University of Cape Town (UCT) Digital Marketing online short course will teach you how to reach the right audience by helping you to develop the online marketing skills you need to improve targeting and personalization and create a consistent cross-platform brand narrative. Over the course of 10 weeks, you’ll learn to develop an integrated digital strategy that uses the right tools for the right purposes and aligns internet marketing priorities with bottom-line business goals.
Win the war for attention and secure verifiable proof of your new digital marketing capabilities with an official certificate from UCT.
An online education that sets you apart
This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
- Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities and institutions, entirely online and in your own time
- Enjoy a personalized, people-mediated online learning experience created to make you feel supported at every step
- Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones
Ideal Students
Is this course for you?
The Digital Marketing online course from UCT is as appropriate for business owners looking to boost their brand’s online presence as it is for existing and aspiring marketing professionals. Those already working in a marketing role can use this opportunity to upgrade their skills to keep up with the times. Meanwhile, professionals just entering the field will benefit from the sound introduction to digital marketing that this short course provides. Students can enjoy a personalized online learning experience and access the right level of support for their needs – the student support team is available at all times to offer assistance where it’s required. There are no formal prerequisites for this course.
Program Outcome
You'll walk away with:
- The knowledge to confidently design and implement an effective integrated digital marketing strategy.
- Practical skills you can apply instantly, including the ability to design a basic website and execute an email marketing campaign.
- An opportunity to network with like-minded professionals and a certificate from UCT as proof of your competencies in digital marketing.
Curriculum
Over the duration of this online short course, you’ll work through the following modules:
- Module 1: Introduction to Digital Marketing
Understand digital marketing and the role it plays. - Module 2: Web Design and Development
Discover the importance of a website to a digital marketing strategy and learn how to design one. - Module 3: Web Analytics
Learn how to track the effectiveness of a digital marketing campaign. - Module 4: Search Engine Optimisation
Discover how to get your website noticed by search engines. - Module 5: Online Copywriting
Learn how to write effective copy for different online mediums. - Module 6: Online Advertising and PPC
Learn effective ways to reach your target market through online advertising. - Module 7: Social Media and Web PR
Discover how brand management can affect your social media marketing. - Module 8: Email Marketing
Discover a simple and effective digital marketing tool. - Module 9: Mobile Marketing
Discover the method of digital marketing that allows you to reach most South Africans. - Module 10: Digital Marketing Strategy
Learn how to combine all the tools into a holistic digital marketing campaign.
Please note that module titles and their contents are subject to change during course development.
Download your program prospectus to find out more.