MSc Digital Marketing and e-Commerce

Program Overview

While all our MSc programs deal with Digital Marketing, this one offers you advanced professional expertise in the management of Web Marketing and social media.

• Duration: 12 months
• Campus: Toulouse
• Language: English
• Mode: Full time
• Tuition Fees: 18500€

You will learn to design and implement a Digital Marketing plan and manage a digital business and e-commerce.

The program brings you the tools, techniques, and conceptual frameworks enabling you to develop an unforgettable digital customer experience.

Program Design

Total number of hours: 450h

This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.

Professional expertise

8 Course units:

1. Digital Marketing fundamentals
   Objective: The successful student will be able to design, execute, and evaluate digital strategies that adapt to changing customer behavior and leverage technological innovations.
2. Electronic commerce fundamentals
   Objective: The successful student will be able to manage online sales platforms and marketplaces, critically appraise digital interfaces and experiences, and improve conversion rates.
3. Digital platforms, content, and production
   Objective: The successful student will be able to discover the tools and methods used to design, manage, and build digital interfaces, platforms, and content.
4. Digital marketing channels
   Objective: The successful student will be able to drive traffic to a website with Search Engine Marketing (SEM) and direct marketing techniques.
5. Data analytics and visualization
   Objective: The successful student will be able to leverage Web 2.0, social media, mobile, and other emerging technologies for marketing and promotion.
6. Campaign planning and execution
   Objective: The successful student will be able to define a website strategy, identify key performance indicators, locate data collection points, establish a tag plan, and create online reports and dashboards to measure performance.
7. International perspectives and emerging issues
   Objective: The successful student will be able to critically appraise how Digital Marketing strategies are designed and executed in different international contexts.
8. Digital marketing and e-commerce research methods and dynamics
   Objective: The successful student will be able to design and conduct a research project with state-of-the-art research methods and tools in Digital Marketing and electronic commerce.

Certificate designed by 26 professors & leadership and management professionals in collaboration with TBS Career Starter.

“Soft Skills” are intrapersonal and interpersonal skills that create the conditions for a successful and sustainable team and allow you to effectively manage your career.

2 Courses units:

Management and leadership skills

Objective: Acquire nine key competencies to lead teams and manage your professional career.

Career agility

Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.

The Career Starter is a support center that helps students define and develop their career projects. Through several lectures, workshops, individual tests, and coaching sessions, a specialist will support each student from their first questions to looking for the right internship or job.

Coaching: we support you in your reflection on your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we link this self-knowledge to your ambitions and career choices.

Personal Branding: you will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for your future employers.

Consulting Mission

A unique exercise that is a major asset in your program!

For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.

Examples of partner companies

Aerospace Valley, AIRBUS, Cap Gemini, Comtesse du Barry, Continental Automotive, EY, Hilti, Mars Petfoods, Motorola, Thalès, Rockwell & Collins.

Master Thesis

Objective: Increase your brain agility to anticipate and solve complex business issues in your field of expertise.

Each student in this MSc program is required to write a dissertation that addresses a current issue in management from an academic or professional perspective in his field of expertise.

The student thus contributes to the study, analysis, formalization, and abstraction of the identified problem.

Internship

Students may carry out an internship in the company of their choice for a period of 3 to 6 months.

The objective of this MSc is to train managers, analysts, coordinators and specialists in Digital Marketing and electronic commerce.

Classes provide in-depth, hands-on training in key digital and networked technologies, online marketing and sales techniques and cutting-edge behavioural analyses.

By the end of the program, students will have greatly expanded their digital culture and acquired the skills necessary to design, plan and execute digital strategies for customer acquisition, conversion and retention.

This MSc provides students of Marketing and Sales with a digital edge in today’s competitive job market.

This Master of Science prepares you for the following job categories:

• Traffic Acquisition Manager
• Digital Brand Manager
• Content Marketing Manager
• Marketing Data Analyst
• Community Manager
• Entrepreneur
• Digital Strategy Consultant
• E-mail Marketing Specialist
• E-commerce Marketing Specialist
• Online Product Manager
• Digital Marketer
• SEO/SEA/SEM Specialist
• UI/UX Designer
• Web Designer/Developer