Advertising and Marketing Communications BA (Hons)
De Montfort University
Key Information
Campus location
Leicester, United Kingdom
Languages
English
Study format
On-Campus
Duration
36 months
Pace
Full time
Tuition fees
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Application deadline
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Scholarships
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Introduction
Advertising and Marketing Communications BA (Hons)
This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.
You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts.
Admissions
Scholarships and Funding
Curriculum
Year 1
- Principles of Marketing
- Financial Decision Making
- Employability, Professionalism and Academic Study Skills
- Introduction to Entrepreneurship and Enterprise
- Introduction to Work and Organisations
- Marketing Information and Decision Making
- The Digital and Social Media Context of Business
Year 2
- Advertising and Promotion
- Brand Management
- Direct and Digital Marketing*
- Marketing Research
- Buyer Behaviour
- Plus option modules from the following indicative list:
- International Marketing
- Sports Marketing***
Year 3
- Campaign Planning
- Contemporary Issues in Advertising in Advertising and PR
- Marketing Dissertation or The Brand Portfolio
- Plus option modules from the following indicative list:
- E-Marketing
- Global Marketing Strategies
- Customer Management
- Marketing Planning and Management
- Reflective Business Practice**
- Social Media Marketing
- Marketing Analytics***
Program Tuition Fee
Career Opportunities
A degree in Advertising and Marketing Communications opens up a whole range of career opportunities such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.
You could find yourself developing new products, planning social media campaigns, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.
Recent graduates have progressed to professional roles such as product marketing manager at NaturalMotion, CRM executive at Hearst Magazines, marketing analyst at Bank of Ireland, and account executive at We Launch.
A marketing degree at DMU helped Brennan Cross start a role as a senior sales data insight analyst at Verizon Media following a successful year at the same company.
Program delivery
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study.