Richmond American University London
MA Advertising & Public Relations
London, United Kingdom
MA
DURATION
24 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
GBP 18,500 *
STUDY FORMAT
On-Campus
* EU, international & United States | UK full time: £12,500
Key Summary
Advertising and PR plays a vital, frontline role in any organisation’s communications strategy. Which approaches will make a business thrive? What are the promises and threats of social media? How can individuals future proof themselves in this dynamic, energetic industry?
Discover the answer to these questions and more with our, US and UK accredited, MA in Advertising and Public Relations, London’s first postgraduate degree to unite these exciting, creative disciplines.
The programme is taught by industry veterans with decades of experience at boardroom level, emphasising the professional skills and practical training you need to kickstart an exciting and creative career. Build your CV with accredited internships and benefit from a wealth of guest speakers from every level of the industry.
London is the heart of the global communications industry, where the world’s top advertising and PR professionals work on the world’s most famous brands. MA Advertising & Public Relations embeds you in this fast-paced world, located at the forefront of digital innovation, an unparalleled hub for media, entertainment, celebrity, fashion, sports and more.
You’ll have a competitive advantage, able to study one programme and gain two degrees. An MA at Richmond grants you both a US and UK masters, paving the way for careers on both sides of the Atlantic and internationally. This Master’s programme in Advertising and Public Relations blends the practical skills and theoretical knowledge you need to accelerate your career in a competitive, thrilling industry. We look forward to working with you.
A range of scholarships are available for both undergraduate and master's students, see our website for details.
Fall Semester
- APR 7100 Advertising Practice
- APR 7101 Public Relations Practice
- APR 7105 Advertising, Public Relations & Journalism in Context
Spring Semester
- APR 7103 Advertising & Public Relations in the Global Marketing Communications Mix
- APR 7104 Professional Digital Media Skills
plus ONE elective
- APR 7125 Fashion, Luxury Brands & the Media
- APR 7120 Celebrities, Marketing & the Media
- ENT 7110 Entrepreneurship & Innovation Management
- INR 7121 International Relations & the Media
- MGT 7101 Project Management
- MGT 7120 Corporate Governance
- MGT 7135 Leadership, Mentoring, Coaching
- MGT 7110 Marketing in a Digital World
Summer Semester
plus Either
- APR 7902 Internship
- APR 7500 Professional Research Project
or
- APR 7550 Extended Professional Research Project
- Gain detailed knowledge of advertising, PR, communications and digital media trends in London, home to world's top advertising and PRorganisations
- Learn from a wide range of highly experienced industry professionals (with up to 40 guest speakers over the duration of theProgram), providing invaluable insights and opportunities for mentoring and support.
- Benefit from an internship in the sector of your choice with the help of our dedicated Internship Co-ordinator, extending your network and gaining valuable work experience
- Get involved in the discussion, with small class sizes and a diverse, multicultural leaning environment
- Build a portfolio of assignments based on real-world briefs and challenges
- Capitalise on our unique partnership with Europe's largest PR body, the PRCA – creates networking opportunities, chance to attend industry events andtraining
Further Education
IAA – International Advertising Association,Advertising Association(AA),London Business School, London School of Economics, CIM, IDM
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
MA Advertising and Public Relations Career Paths
Award winning advertising agencies and PR agencies, WPP Group, Ogilvy & Mather, Saatchi & Saatchi, DDB, OMG Group, MediaCom, Edelman, Dentsu Aegis, Publicis, Mindshare, Racepoint Global, Mischief PR, TBWA, Havas Media
Each course typically involves three to four contact hours per week over a 12-week semester, except the Research Project or Extended Research Project in the Summer semester which requires self-directed learning with academic supervision, and the internship which requires part-time work placement for two-three months (minimum of 200 hours).
The balance of assessment by examination, practical assessment and assessment by coursework will vary for each programme and will also depend on the optional electives you choose each year and may be subject to change. The methods of assessment can involve the use of term papers, portfolios of work, quizzes, mid-semester and final exams as well as student presentations and general class discussions. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.
The approximate percentage of the broad assessment types for the programme, based on 2024/25 entry is as follows.
Core:
- Coursework 66%, Practical 34% and Examination 0%