Upper Iowa University
Bachelor in Marketing
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
USD 33,472
STUDY FORMAT
Blended, Distance Learning, On-Campus
Introduction
Why study Marketing?
Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:
- Organize, lead and plan
- Conduct an analytical approach to marketing research
- Lead and communicate effectively
- Create and promote products and services
Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).
Curriculum
Courses
The UIU program provides an integrated curriculum in marketing including:
- Consumer behavior
- Research
- Strategy
- Marketing communication
Marketing is offered at the following Upper Iowa University locations:
- Residential Fayette campus
- Select education centers
- Online Program
- Self-Paced Degree Program
- Select international centers
Scholarships and Funding
| Scholarship Name | Requirements | Amount Per Year |
| International Trustee | 3.50-4.00 GPA | $4,000 |
| International Presidential | 3.00-3.49 GPA | $2,500 |
| International Dean’s | 2.50-2.99 GPA | $1,000 |
| International Achievement | 2.00-2.49 GPA | $500 |
| International Transfer | 3.00-4.00 GPA (Transfer) | $1,500 |
| International Recognition | 2.00-2.99 GPA (Transfer) | $500 |
| In-State (Fayette Transfer Scholarship) | 2.0 GPA & 48 transfer credits | $5,500 |
Gallery
Career Opportunities
Obtaining a marketing degree at UIU prepares you for careers in:
- Advertising and promotion
- Fundraising
- Sales
- Marketing research analytics
Job outlook (2012-22)
- Advertising, Promotions, and Marketing Managers*
- Job outlook: 12% increase
- Wages: The median annual salary for Advertising, Promotions, and Marketing Managers was $115,750 in 2012 or $55.65 per hour.
*Taken from the Bureau of Labor Statistics
Program Tuition Fee
English Language Requirements
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