University of Pretoria - Faculty of Economic and Management Science
BCom (Marketing Management)DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
About: The BCom (Marketing Management) program provides a comprehensive understanding of marketing principles and practices. It covers key topics such as consumer behavior, market research, and digital marketing strategies. The course is designed to equip students with analytical and managerial skills needed in the dynamic field of marketing.
Career Outcomes: Graduates can pursue various career paths, including marketing manager, brand strategist, market researcher, and digital marketing specialist. The program prepares students for roles in diverse industries, emphasizing both strategic and operational aspects of marketing.
Introduction
BCom (Marketing Management)
This field of specialisation has as its aim the provision of a theoretical foundation of marketing principles complemented by practical projects. The student will be able to combine practice with theory through integration and application.
Admissions
Scholarships and Funding
Several scholarship options are available, please visit the university website for more information.
Curriculum
Curriculum Year 1
Fundamental modules
- Academic information management
- Academic information management
- Academic literacy for Economic and Management Sciences
- Academic orientation
Core modules
- Marketing management
- Economics
- Economics
- Financial accounting
- Financial accounting
- Informatics
- Communication management
- Business management
- Business management
- Statistics
- Statistics
- Statistics
- Statistics
Year 2
- Fundamental modules
- Responsible management
- Core modules
- Consumer behaviour
- Integrated marketing communications
- Market offering
- Business law
- Financial management
- Financial management
- Design thinking and business innovation
- Business management
Final Year
- Marketing research
- Personal selling and account management
- Marketing management
- Integrated practical marketing project
- International business management
- Business analytics
Program Outcome
Total Credits: 378