Advertising
University of Economics and Human Sciences
Key Information
Campus location
Warsaw, Poland
Languages
English
Study format
Distance Learning
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Advertising
The studies prepare to manage advertising processes in companies, to use advertising means, to use knowledge to professionally build advertising campaigns, to create an image of an organization and its products and to establish and complete cooperation with advertising agencies and other entities functioning in the sphere of widely understood promotional services.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
First Year of Study
First Semester
- Science of State, Law, Politics
- Foundations of Philosophy
- Organisation and Management Theory
- Fundamentals of Economics
- Fundamentals of Social Communication
- Academic Skills
- Foundations of Philosophy
- Ohs
Second Semester
- Research Methodology in Social Sciences
- Project Management
- Fundamentals of Private and Public Finanse
- Principles of Economic Law
- Principles of Accounting
- Quantitave Methods-statistics
- Management of Organizations
Second Year of Study
Third Semester
- Human Resoures Management
- Corporate Finance
- Microeconomics
- Principles of Marketing
- Organisational Behaviour
Fourth Semester
- Financial Analysis
- Marketing Research
- Macroeconomics
- Basic of Public Relations
- Change Management
- Quality Management
Third Year of Study
Fifth Semester
- Basic of Negotiation and Mediation
- Basic of Commercial
- Corporate Social Responsibility
- Social Psychology
- Brand Management
- Knowledge Management
- Marketing in Trade and Services
- New Technologies in Marketing
- Promotions Strategies
- Psychology of Advertising
- Social Media
- Consumer Behaviour
Sixth Semester
- Marketing in Trade and Services
- New Technologies in Marketing
- Promotions Strategies
- Psychology of Advertising
- Social Media
- Consumer Behaviour
Program Outcome
Credits : 180 ECTS
Program Tuition Fee
Career Opportunities
After these studies, you will find yourself as an employee of advertising agencies or marketing and PR departments, but your qualifications will also be appreciated in the media, Internet portals or publishing houses and magazine editorial offices. Knowledge of marketing and advertising also opens doors to management positions in companies and corporations as well as government and non-government institutions and organizations.