Creative Direction Short Course
University of the Arts London
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
4 days
Pace
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Tuition fees
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Application deadline
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Earliest start date
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Introduction
Creative Direction Short Course
Creative Directors play a key role in design and advertising agencies, as well as in brands and companies. They are generally responsible for, and leaders of, a group of creatives (art directors, copywriters, designers, photographers, video producers, etc.): from print to web, from TV to radio, from automotive to fashion.
Creative Directors have the last word on everything that will be communicated to the customer. They have the skills to understand the needs of customers and are responsible for the recruiting of team members.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
- An introduction to the role of Creative Director
- How to use contemporary trends and campaigns
- Managing creative
- Working on Creative briefs
- Pitching to clients
- Practical exercises working on live briefs from real clients, planning an integrated campaign
Program Outcome
By the end of this course you will understand the role of the Creative Director and have worked on projects that mimic the work of a creative director.
A certificate of completion:
- You've put the work in so we want to make sure you have something to show for it!
- As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
- We always recommend you attend all of the classes so that you get the most out of the experience!
- Certificates are great to compliment your cv.