Confident Copywriting Online Short Course
University of the Arts London
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
Distance Learning
Duration
6 weeks
Pace
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Tuition fees
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Application deadline
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Earliest start date
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Introduction
Confident Copywriting Online Short Course
On this online copywriting course you will learn the craft of creating compelling copy for advertising and marketing communications.
Over six lessons and tailored homework assignments, you will learn the basics of writing persuasive copy and gain techniques for coming up with ideas. You will take part in writing exercises and tackle briefs that will open up your writing potential so that you can create copy with confidence.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
- Live online lessons with the same tutors
- The same course content and learning outcomes as our face-to-face courses
- Lesson recordings so you never have to miss a class
- Access to the virtual learning environment with course content
- Forums for support
- 2 weeks online access to the recordings of the live classroom sessions
Program Outcome
By the end of the course you will:
- Learn the basics of crafting engaging copy
- Understand the importance of tone of voice
- Be able to adapt your writing for different marketing mediums
- Have reviewed, edited and improved your own writing
- Be able to apply the tools and tricks of the writing trade to your working life
- Work on a real advertising brief
A certificate of completion:
- You've put the work in so we want to make sure you have something to show for it!
- As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance. However, we always recommend you attend all of the classes so that you get the most out of the experience
- Certificates are a great addition to your CV
Program Tuition Fee
Program delivery
- Craft of copywriting
- Types of copywriting - to sell, inspire, or inform
- Working with a brief, and identifying key messages
- The target audience
- Headlines and punchy copy
- Creating narrative - tips and tricks
- Finding fresh and interesting angles
- Names and Endlines - The flotsam and jetsam of the copywriter's art
- Long Copy - Why it ain't dead yet buddy
- Writing for Design - the stuff on the back of cornflake packets
- Writing scripts for TV and the Internet