MBA Marketing
Unicaf University
Key Information
Campus location
Lusaka, Zambia
Languages
English
Study format
On-Campus
Duration
Request info
Pace
Request info
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Request info
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
MBA Marketing
During this Program, students will be able to study basic principles of business processes and concepts with a specialization in Marketing. They will gain profound knowledge of management and administration procedures in order to successfully function in managerial positions. The Program will enable students to become efficiently equipped with all the necessary skills and knowledge in order to advance in international organizations and achieve positive results when operating in executive positions.
Gallery
Admissions
Scholarships and Funding
Curriculum
Foundation Courses
- Induction Module
- Introduction to Master Degree
Core Units
- Theories of Management
- Strategic Management
- Financial Management for Managers
- Business Function and Procedures
- Strategic Leadership and Practice
- Consumer Behaviour
- Strategic Marketing Management
- Marketing Communications
- Dissertation
Program Outcome
The aims of the Program are the following:
- Develop the knowledge and skills necessary for successful strategic leadership performance, within the context of dynamic local and global challenges.
- Enhance the ability to source, analyse and critically appraise all types of business data and practice.
- Develop flexible strategies for satisfying diverse stakeholder and partner demands across the whole supply chain and other value adding systems.