Bachelor in Marketing

Bachelor in Marketing

This Program will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.

Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The Program consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.

Aims of the Program

The aims of the Program are the following:

• To equip students with the knowledge and skills relevant to all aspects of Marketing and Marketing Strategy.
• To enable graduates to communicate effectively and think creatively.

Foundation Courses

• Induction Module
• Introduction to Bachelor Degree

Semester 1

• Introduction to Management
• Introduction to Algebra
• Social Media Marketing
• Sales Promotion and Direct Marketing
• E-Marketing

Semester 2

• Financial Accounting I
• Communication for Business
• Statistics I
• University English
• Retailing Management

Semester 3

• Accounting II
• Quantitative Methods
• Principles of Microeconomics
• Principles of Macroeconomics
• Marketing

Semester 4

• Managerial Finance
• Law for Business
• Advertising
• International Marketing
• Consumer Behaviour

Semester 5

• General Psychology I
• Research Methods in Business
• Introduction to Information Technology
• Marketing and Social Responsibility
• Relationship Marketing and Internal Marketing

Semester 6

• Research and Writing
• Organizational Behaviour
• Business Ethics
• Public Relations
• Marketing for New Products

Semester 7

• Strategy and Business Policy
• Operations Management
• Marketing of Services
• Media Planning
• Brand Marketing

Semester 8

• Performance Management
• Sales and Selling Management
• Small firms and B2B Marketing
• Marketing Research
• Final Year Project

Program Learning Outcomes

The key learning outcomes of this Program are:

• Explain key marketing concepts and determine their relationship and practical application in a variety of settings and organizations.
• Interpret marketing concepts and communicate effectively in different organizational settings.
• Assess contemporary developments in the local and international marketing field.
• Explain the relationship between marketing theory and practice.
• Define and relate marketing principles and theory to current marketing issues and challenges.
• Assess business processes as they relate to organizational goals and develop strategic plans.
• Identify, analyse and use relevant sources of information in the field of marketing.
• Apply complex qualitative and quantitative data to support strategic and operational decision-making.
• Develop and evaluate problem-solving and decision-making frameworks to propose solutions to organizational opportunities, challenges, risks and change.

Objectives of the Program

The objectives of the Program are to provide to the student the opportunity to:

• Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.
• Apply the key methodologies and tools in different organization settings.
• Acquire specialized knowledge in marketing communications.
• Interpret and evaluate issues involved in organizational decision-making through the application of problem-solving frameworks.
• Apply marketing strategies in a variety of settings and organizations.