Corporate Communication and Public Relations
The International University of Languages and Media (IULM)
Key Information
Campus location
Milan, Italy
Languages
Italian, English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Corporate Communication and Public Relations
The Degree Course in Corporate Communication and Public Relations at IULM University, the first one created in Italy, was created to prepare graduates who intend to become professionals in the management of internal and external communication processes of private and public organisations.
A professional able to use all communication tools, from advertising, on which is traditionally based the promotion of goods and services, to new media related to the spread of the Internet that allow a strong customization of messages and an explicit interaction with the interlocutor.
The Bachelor's degree programme therefore prepares students to use a set of complex skills, which require not only an understanding of the mechanisms that govern communication, but of those that govern the life of the institutions that generate it and of the individuals who receive it, and of the economic and social context within which it takes on meaning.
To train communication professionals with an international mind-set, from the academic year 2019-2020 the course is also offered for the first time in English (140 places available). The program of the course in Corporate Communication and Public Relation is symmetrical to the course in Italian, and is aimed at new students who have already matured a clear predisposition towards an international career pathway.
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Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
I Year
Compulsory Subjects
- Sociology of Media
- Management
- Corporate Communication
- Information systems and Digital Trends
- Sociology of Consumption and Corporate Culture
- Advertising
- Semiotics
- Professional English I
II Year
Compulsory Subjects
- Consumer Psychology and Neuromarketing
- Marketing
- Statistics and Market Research
- Social Change in the Digital Age
- Professional Writing (Workshop)
- Professional English II
- French/Spanish/German/Russian/Chinese/Italian Language and Culture
III Year
Compulsory Subjects
- Public Relations (workshop)
- Economics
- Communication Management in Public Sectors (workshop)
- Organizational Theories & and HR Management
- Introduction to Public and Private Law
- Creativity (workshop)
- A choice between:
- Creativity and design
- Creativity and advertisement
- A choice between:
- Professional English: Public Speaking
Program Outcome
Second year students will be able to obtain a dual degree, in cooperation with Dublin Business School.
Credits: 180
Programme objectives
The Bachelor of Science in Business Communication and Public Relations prepares professionals to manage the relationship processes that companies and public and private organizations maintain with their stakeholders to support sales, to generate and manage brands, increase visibility and strengthen reputation.
Our graduates are able to use all communication tools, from traditional advertising, to events and social media to interact with customers, business and industrial partners, institutions, public decision makers, local communities, citizens, journalists, media, and influencers. They are also able to define communication strategies and plans and evaluate their results.
The degree course provides a wide skills base: business management, marketing, organization and law to understand the functioning of companies; sociology, psychology and consumer analysis to understand the dynamics of social and market; communication and public relations to dialogue with the media, influencers and public opinion.
Program Tuition Fee
Career Opportunities
Graduates from this programme can expect to find work in the field of marketing communications, corporate communication, investor relations and internal communications.
There are opportunities in a number of different industries, ranging from consumer goods and retail to the service industry, fashion, culture, sports, entertainment and non-profit organizations.
Graduates will be able to take on the following roles:
- product and brand manager
- account manager
- social media manager
- media planner
- event manager
- press agent
- crisis manager
- internal communications specialist
They will also be able to work for private companies or public organizations, as well as advertising agencies, public relations agencies, event management agencies and market research firms
Program delivery
Today the degree course in Business Communication and Public Relations has a wider and more international outlook with the activation of a programme delivered entirely in English.
The teaching is based on a strong integration between face-to-face lessons, discussion of business cases, exercises and workshops. Teaching is carried out by university professors and professionals from the corporate sector and communication agencies.