Communication, Media and Advertising
The International University of Languages and Media (IULM)
Key Information
Campus location
Milan, Italy
Languages
Italian
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Communication, Media and Advertising
The Bachelor of Science in Communication, Media and Advertising provides in-depth skills in the field of communication, referring to the historical, aesthetic, legal, linguistic and semiotic contexts of contemporary life, in a socioeconomic perspective connected with the composite scenario of digital media.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
1st Year
Compulsory activities
- Media sociology
- Web languages
- Digital communication
- Web design laboratory
- Body and voice languages
- Modern and contemporary theatre
- Radio communication
- Digital information systems and trends
- Advertising languages
- Movie Languages
- Media text analysis
- Professional English I
2 Year
Compulsory activities
- Contemporary History
- History and cultures of cinema
- Movie Story
- Choice between:
- Film aesthetics
- Marketing of cinema
- TV Languages
- History and TV models
- A choice between:
- Laboratory I: TV programmes
- Laboratory II: audiences and TV ratings
- Public and political communication
- Psychology of audiovisual communication
- Professional English II
- Language and culture second foreign language
3 Year
Compulsory activities
- Languages of journalism
- Theory and techniques of journalistic language
- A choice between:
- Laboratory I: TV reportage
- Laboratory II: telling the story on the web
- Literature and media
- Digital Age Narratives
- A choice between:
- Laboratory I: adaptation practices
- Laboratory II: the imaginaries of intermediality
- A choice between:
- Music Lab for Media
- The Advertising Creativity Lab
- Political and media economy
- Methodology and technology of social research
- Methodology and technique of social research
- A choice between:
- Images and society
- Market and consumption
- Professional English III
Program Outcome
Credits: 180
Programme objectives
The main objective of the Communication, Media and Advertising programme is to prepare graduates with a solid background in communication through contemporary media.
The programme focuses on the study of cinema, theatre, music, television and advertising, and the historical, aesthetic, legal, linguistic and semiotic contexts of reference are conveyed through a contemporary socio-economic perspective with a focus on the digital media scenario.
In addition, knowledge of the structure of media languages, combined with in-depth preparation in English and intermediate preparation in a second foreign language, will allow graduates to develop a thorough ability to analyze international communication contexts.
Program Tuition Fee
Career Opportunities
A degree in Communication, Media and Advertising will allow graduates to work on both the creative side and the commercial side of the arts and culture industry. Graduates will have the opportunity to become professionals in the worlds of publishing, journalism, cinema, radio, television, new media and advertising.