Online MBA Digital Marketing
Robert Kennedy College
Key Information
Campus location
Zürich, Switzerland
Languages
English
Study format
Distance Learning
Duration
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Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Online MBA Digital Marketing
The MBA is the prime management qualification for managers. Designed for your success, the MBA creates distinctive managers with a comprehensive knowledge of the latest business practices.
The rapid emergence of digital media over the last few years has revolutionised the way that companies can undertake their marketing with an ability to almost target customers on an individual basis. This has contributed to changing the landscape of jobs and how work is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. In keeping with this ever-evolving nature, schools are revising their curricula to keep pace with these changes; digital, technology, and data-driven or analytics-based approaches are becoming the new game. The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.
The MBA programs benefit greatly from the internationality derived from recruiting students from across the globe, and drawing on tutors well qualified in their field.
Admissions
Curriculum
Introductory
Induction
This is the first module of the program which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
Stage 1
Compulsory
- Organisational Behaviour
- Information Management
- Digital Marketing
- Data Analytics
Elective
- Choose one of the following modules:
- Corporate Strategy and Competitiveness
- Leadership and Sustainability
Final Capstone
- Strategic Management
Stage 2
individual dissertation
Program Outcome
As an exit qualification, the Postgraduate Certificate in Business Administration is awarded to candidates who have completed 60 credits (three modules), while the Postgraduate Diploma in Business Administration is awarded to candidates who have completed 120 credits (six modules) but have been unable to complete the dissertation. Students who achieve the full 180 credits, and have successfully completed the dissertation, exit with the award of Master of Business Administration (MBA).
Program objectives:
Successful students will be able to:
- engage in effective individual research and demonstrate the ability to understand and apply management theory, and to make, when necessary, sound judgments under conditions of uncertainty;
- exhibit improved independent research and time management skills, having undertaken a substantial self-managed research project which involved application of a variety of management and research practices, and demonstrates expertise and understanding of issues in digital marketing, leadership and sustainability;
- demonstrate enhanced interpersonal and team skills, through working with others from different industry or cultural backgrounds;
- continue to reflect on their existing experiences, and learn from and build on the experience of others;
- develop into modern, well rounded and outward looking managers with a high concern for customers and colleagues, capable of taking responsibility for themselves, their people, their areas of responsibility and their organisation.
Program Tuition Fee
Program delivery
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.