Strategic Design
POLI.design
Key Information
Campus location
Milan, Italy
Languages
English
Study format
On-Campus
Duration
14 months
Pace
Full time
Tuition fees
EUR 15,500
Application deadline
21 Aug 2024*
Earliest start date
Oct 2024
* EU/non-EU who graduated in Italy / EU citizens with qualification gained abroad within September 21, 2024 | Non-EU citizens who graduated abroad within August 21, 2024.
Introduction
Strategic Design
Strategic Design is a design activity that concerns the Product Service System, i.e. the integrated body of products, services and communication strategies that either an actor or a network of actors (companies, institutions, non profit organizations, etc.) generate and develop to to create value. It is often claimed that technological innovation, cultural and economical globalization, and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models. It calls for the ability to design products and services whose success today anticipates what will be, or may have to be, the norm of tomorrow. The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design.
The Number of Admitted Students is 35
Gallery
Admissions
Curriculum
Didactic Modules
- Strategic design
- Service design
- Design tools
- Product service system design
- Design culture
Management Modules
- Strategic and operative marketing
- Project management
- Entrepreneurship
- Corporate strategy
Intersection Modules
- Design strategy
- Innovation management
- Design intensive entrepreneurship
- Design management
- New service design management
Career Opportunities
The placement identifies two main macro-professional profiles: "innovation and design specialists" (marketing directors, R&D managers, industrial designers and product engineers, services and multimedia solutions designers) and "integrators of innovative and design processes" (design managers, design directors, project managers, product managers, retail managers, brand managers, consultants for product-system innovation).