Bachelor in Communication and Digital Marketing
Vilnius, Lithuania
Bachelor's degree
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Jun 2026*
EARLIEST START DATE
01 Sep 2026
TUITION FEES
EUR 3,176 / per year
STUDY FORMAT
On-Campus
* for non-EU applicants | July 24th - for EU/EFTA applicants
Key Summary
How does social media influence our everyday lives? What impact does digital advertising have on online and in-store sales? How to choose an audience and provide them with engaging and creative content?
All these questions and more are introduced, discussed and answered while studying for your undergraduate degree in Communication and Digital Marketing.
Study the field of communications in Lithuania, in one of the best universities in Vilnius, will provide you with a wholesome education in today’s fastest-changing field. Communication and Digital Marketing are moving quickly. Each day brings new challenges in creativity, social media management and public relations. At MRU, our studies will help you learn to stay on top of digital marketing trends and teach you to transmit your creative ideas to the right audience.
In conjunction with detailed knowledge of digital marketing and communication studies, with us, you will also learn project management and creativity skills. This knowledge will be instrumental for you to build a successful career in advertising and communications industry.
Study in Europe, in the progressive country of Lithuania, where e-business has taken root with the provision of the fastest internet in the world. Take your studies in English and learn one or more additional languages during your 3-year bachelor studies. To take full advantage of these studies, you will be required to wield your English at B2 level or higher.
Like with every study programmes, choosing to study in Vilnius with MRU, you will be able to participate in Erasmus+ program and go to your chosen European university to study and work an internship. You will receive 180 ECTS credits upon graduation. Students that have completed this course will be able to work as SEO or SEM specialists, as well as in marketing, communications, public relations, content management and other marketing and creative industry fields.
MRU provides truly affordable studies. Scholarships available for many students and more information on that can be found here. We also provide help with residence permits for all international students.
1st Year
1 Semester
Compulsory Course Units
- Basics of Communication Theory
- Basics of Marketing and Social Networks
- Philosophy
- Psychology
- Professional Foreign Language (English / French / German) 1
2 Semester
Compulsory Course Units
- Basics of Public Relations
- Basics of Creative Industries
- Electronic Business and Startups
- Creative Management and Leadership Methods
- Introduction to Digital Marketing
- Professional Foreign Language (English / French / German) 2
2nd Year
3 Semester
Compulsory Course Units
- New Media Communication and Journalism in the Era of Disinformation
- Digital Content and Computer Graphics
- Creative Writing and advertising Texts
- Ethics and Law Communication
- Alternatively elective course units
- Asian Community: Culture and New Media
- Integrated Project
4 Semester
Compulsory Course Units
- Introduction to Research Methodology
- Gamification Methods and Technologies
- Term Paper
- Digital Advertising Design
- Social Network Marketing and Data Analytics
3rd Year
5 Semester
Compulsory Course Units
- Image Management
- Internship
- Alternatively elective course units
- E-publishing
- Information Crisis Management
- Production and Film Industry
6 Semester
Compulsory Course Units
- Bachelor Thesis
- Elective Study Subject
- Alternatively elective course units
- Business Communication and Negotiation
- Fundamentals of Conflict Studies
- Management of Marketing Projects
MRU seeks to ensure that all of our students receive high-quality education regardless of their financial situation, therefore, please find all the available scholarships for prospective international students listed below.
Note:
- All the listed scholarships are funded either by the Government of Lithuania or Mykolas Romeris University
- There might be additional funding from students’ countries of origin
- All EU citizens can apply for state-funded studies
- Scholarships for current international students are listed here
MRU Incentive scholarships
Who can apply?
Best-performing Bachelor or Master degree students (state-funded and non-state-funded) from target foreign countries*.
Financial provisions:
1,5 BSB (1 BSB = 55 Eur) provided 2 times per year (autumn semester (September-January)/ spring semester (February-June)) and is paid monthly.
Criteria:
Best-performing students in the academic unit are determined each semester by their learning results (average of the last session grades – at least 8).
*List of the countries is approved by the Rector on the proposal of the Vice-Rector for Academic Affairs.
This program covers the topics of communication, marketing, management, design, and creativity that will be useful for working in business organizations or creative industries. After completing this program, students will be able to work in marketing, communication, and public relations departments, develop and implement digital marketing strategies, and work in the fields of analysis, content management, digital and communication project management and development.