Loyalist College of Applied Arts & Technology
Graduate Certificate in Public Relations and Event Management
Belleville, Canada
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
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TUITION FEES
CAD 16,908 / per year *
STUDY FORMAT
On-Campus
* additional program costs: $228
Introduction
Public relations and event management professionals are increasingly in demand as employers recognize the value of effective communication. A career in PR and event management is never dull! From one day to the next, you could be pitching a story, staging a news conference, organizing an event or managing crisis communications.
Note: The name of this program recently changed
Public Relations – Event Management – formerly Public Relations and Event Management
Turn Your Certificate into a Degree
Many universities across Canada and abroad will provide credit recognition for your post-graduate studies at Loyalist College. The following is a list of agreements that are currently in place. There are many more options, and new agreements are added annually.
- Athabasca University – Bachelor of Professional Arts in Communication Studies
Experiential Learning
No textbooks! Students enjoy a combination of project-based learning and hands-on experience that goes beyond the classroom. In this intensive, eight-month program you will:
- Learn from guest speakers in the industry.
- Develop a solid portfolio of relevant workplace skills.
- Participate in a speed-mentoring event and micro-networking session.
- Meet with industry professionals and PR agencies in Toronto.
- Stage a mock disaster during Crisis Communications Week.
- Plan and host special events such as concerts and wine tastings in neighbouring Prince Edward County.
- Write clear, targeted communications materials that deliver your message persuasively.
- Build relationships with media and stakeholders, plan special events, the market for corporate and non-profit, deliver compelling presentations, prepare for media interviews and handle crisis situations.
- Use new media, social media and graphics creation to promote your message.
Finish your studies with a four-week field placement, applying your learning on the job. Our students have completed placements with:
- Government agencies
- Toronto International Film Festival
- Toronto Argonauts football team
- Canadian Wildlife Federation
- World Vision Canada
Outstanding Faculty Make the Difference
Our faculty draws on a wealth of experience and knowledge as all of our faculty are actively working in the industry which means teaching happens in real-time using actual case studies that the faculty in many cases have experienced.
Ideal Students
Is It for You?
No matter what kind of background and education you bring to the program, you can build on it for a successful career in PR. Strong candidates for this program possess:
- Excellent communication skills
- Good judgment
- The ability to multi-task
- An enthusiasm for motivating others
Admissions
Curriculum
First Year - Semester One
- Fundraising Fundamentals
- Introduction to Public Relations
- Media Presentations 1
- PR Case Studies 1
- Public Relations Writing 1
- Visual Storytelling 1
First Year - Semester Two
- Event Management
- Field Placement
- Media Presentation Skills & Interviewing
- Professional Portfolio
- Public Relations Case Studies 2
- Public Relations Techniques
- Public Relations Writing 2
- Visual Storytelling 2
Program Tuition Fee
Career Opportunities
Find Your Career
People come to PR and event management from different backgrounds — from journalism and sociology to fitness and the non-profit sector. In just eight months, you’ll develop skills that will make you an asset in any industry:
- Graduates find dynamic opportunities working for government, hospitals, schools, businesses, advocacy groups and nongovernmental organizations (NGOs), as well as public relations firms.
- You could work as a PR specialist, event manager, fundraiser, media relations specialist, public affairs expert, publicist, or campaign manager.
- Many jobs offer extensive opportunities for travel.
- Entry-level jobs include producing digital media packages, media monitoring, organizing interviews and news conferences, creating visual presentations and planning special events.
- Average entry-level salaries for Ontario graduates range from $40,000 to $44,999* and vary depending on the sector and location. Many graduates in urban centres earn more than $100,000.
*Source: Employment Profile Provincial Report, Ministry of Colleges and Universities.
Our grads get great jobs
- Manager, Event Coordination, The Lavin Agency (Toronto)
- Senior Media Relations Manager, Toronto FC
- Special Events Coordinator, Brock University Alumni Relations Office
- Marketing Coordinator, Shorelines Casino (Belleville)
- Event Management and Communications Coordinator, Albert College
- Special Events Coordinator, Municipality of Port Hope
- Communications Coordinator, Quinte Conservation (Quinte West)
- Marketing & Communications Officer, Canada Science and Technology Museums Corp. (Ottawa)
- Communications Officer, Smith School of Business, Queen's University