Official Master in Experiential Interior Design (in Spanish only)

Official Master in Experiential Interior Design (English or Spanish)

Experiential Interior Design (EID) is based on the implementation of experiential values in the design of spaces that addresses a new approach to the design of interior spaces, emphasizing experiential human needs.

The concept of EID comes from the subjective impact of our surroundings, designed on the formation of individual experience. This environmental experience is connected to human interaction with a physical space, generating a certain emotional or intellectual impact.

Nowadays we can identify experience as the enabling factor of any product, space or service. Each one has a set of characteristics which can directly transmit meaning. The user can draw this meaning from themselves, with respect to the possible ways of using it.

The introduction of an experiential dimension has emerged as an answer to the shift in paradigm of brand-to-client relations. Today’s consumers are a more critical and informed character that look for interaction with the values of the brand through mutliple channels. This may be from a website, a mobile phone app, a poster advertisement or in the physical space of a shop.

Standard modules:

Module I

• Research in the Design of Commercial Premises
• Subjects
  • Experiential design trends for commercial premises
  • Methodologies for research in design

Module II

• Project Methodology and Advanced user/Consumer Centered Concepts
• Subjects
  • Experiential marketing
  • Strategic brand communication
  • Methodology for the innovation of spaces and services

Module III

• Advanced Technologies and Materials in the Design of Commercial Premises
• Subjects
  • Materials and sustainability
  • Design and digital production

Module IV

• Design Management and Innovation
• Subject
  • Innovation management and entrepreneurship

Specialization modules:

Speciality 1

• Module V
  • Retail Design
  • Subjects
    • Visual merchandising
    • Methodological praxis: retail design

Speciality 2

• Module V
  • Hospitality Design
  • Subjects
    • Interaction design and development in the space
    • Methodological praxis: hospitality design

Master’s final project

Professional internships

Official Master's Degree in Experiential Interior Design

Credits: 60 ECTS

• Design of new concepts and formats for commercial premises (Retail Design)
• Design of new concepts and formats for hotel and restaurant spaces (Hospitality Design)
• Design of new experiences for corporate spaces in general
• Design of interactive experiences in commercial premises
• Design of interactive experiences in exhibition spaces: museography, exhibitions, stands
• and events
• Art direction for interior design and spatial design projects
• Design of interactive experiences for spaces in the fields of retail, hotels and restaurants
• Creative and artistic direction for brands in the retail, hotel and restaurant areas
• Management of design and innovation projects specialized in these sectors