PGCert in Museums & Galleries Entrepreneurship
Goldsmiths, University of London
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
20 weeks
Pace
Request info
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Request info
Introduction
PGCert in Museums & Galleries Entrepreneurship
This program will cover sponsorship and marketing, audience development, regeneration and partnerships, and commerce/merchandise, giving a detailed insight into the ways that museums and galleries are managed and develop entrepreneurship.
Perhaps you already work in a museum or gallery and want some CPD experience. Or maybe you work in a different area but are thinking about a change of career.
Through a combination of lectures, seminars, outside visits, interviews, projects, workshops and presentations you'll examine the ways in which museum and gallery professionals have developed sophisticated new strategies and applied innovative entrepreneurial thinking to find ways of attracting visitors from a wide range of backgrounds to visit their institutions, engage with their events, and interact with art works in different ways.
Entrepreneurial thinking in museums and galleries is unique and cannot be viewed in the same way as a start-up business or new commercial venture. Instead it's a progressive way of developing commercial strands within the public sector. So you'll be encouraged to identify entrepreneurial activity, identify the target audiences for whom activities or resources have been developed, and the type of income raised.
The program will use case studies of large-scale public/cultural projects like the Unilever series in Tate Modern's Turbine Hall, and the Fourth Plinth project in Trafalgar Square. Many of the sessions will take place in a museum or gallery (for example, Tate, the V&A, National Gallery), where you'll be able to carry out practical research. You'll also be able to meet and engage with potential professional contacts in different departments.
The program is made up of two 30-credit modules, which you can also take as standalone short courses:
- Museums & Galleries as Creative Entrepreneurs (Autumn term)
- Museums & Galleries as Cultural Entrepreneurs (Spring term)
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Program Tuition Fee
Career Opportunities
This program covers many different areas and roles within museums and galleries, including:
- Marketing
- Communications
- Programming
- Fundraising/developing
You'll therefore finish the course with a good understanding of these areas and how they interact with each other. This could prove to be excellent experience if you're keen to obtain employment or a placement in these sectors in future.
It's also ideal continuing professional development (CPD) for anyone already working in a museum or gallery.
English Language Requirements
Certify your English proficiency with the Duolingo English Test! The DET is a convenient, fast, and affordable online English test accepted by over 4,000 universities (like this one) around the world.