BA (Hons) Promotional Media
Goldsmiths, University of London
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
BA (Hons) Promotional Media
Examine the rise of the promotional industries, and their relationship with media, both in the past and in contemporary society.
Today, native advertising, advertorials, and new online practices have blurred the boundary between promotional content, and factual or fictional content. This programme allows you to study developments from a uniquely theoretical and practical perspective, integrating creative and critical analytic thinking.
By bringing together theory and practice, this degree covers a broad spectrum of critical perspectives on promotional media and introduces a range of contemporary promotional media practices. It offers a solid basis of practical experience in promotions-based media production, and a critical understanding of the complex relationship between the media and promotional industries.
We provide an experience in which theory and practice elements inform each other to produce original and critical work, and teach independent learning skills for use in a rapidly changing industry.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Year 1 Compulsory Modules
- Introduction to Promotional Media: Histories, Contexts, Theories
- Introduction to Marketing
- Writing For The Media
- Media Arts
- Culture and Cultural Studies
- Web Design
Year 2 Compulsory Modules
- The Promotional Industries: Convergence and The Digital
- Visual Storytelling
- Understanding Advertising
- Creative Collaborations
Year 3 Compulsory modules
- Visualising and Analysing Data
- Work Placement (Media)
- Final Project
Program Tuition Fee
English Language Requirements
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