Master in Business Analytics & Data Science

Master in Business Analytics & Data Science

Technology advances have dramatically changed the way businesses function, and expertise in business analytics and data science is essential to leverage technology for optimal results. Applying a hands-on approach, this program gives students a comprehensive foundation in data science, using industry-leading software, tools and applications. Students will gain practical experience with advanced web-based applications and toolsets, understand how to use data as a strategic resource and learn how to apply data management skills to a business setting in order to effectively implement data-driven solutions.

Year 1

Term 1

• Data Science & Analytics in Business
• Unlocking the Power of Big Data
• Winning Strategies for Market Entry
• Tools for Success
• Business Immersion Week

Term 2

• Machine Learning & AI
• Data Visualization & Communication
• Strategic Development for Business Success
• Developing a Leadership Edge
• Business Immersion Week

Term 3

• Business Intelligence
• From Data to KPI
• New Product Development for Growth
• Building Successful Teams
• Business Immersion Week

Credits: 60 ECTS

Degree Awarded

• A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
• A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Learning Outcomes

This master’s program provides a comprehensive foundation of data science to business professionals who work with data, lead data scientist teams or are looking to manage a data-driven enterprise. Students will:

• Obtain an extensive top-level understanding of the foundations of data science using industry leading software, tools and applications.
• Gain hands-on experience with advanced web-based applications and toolsets and understand how machine learning and deep learning can provide solutions to business problems.
• Use data as a strategic resource and apply data management skills to the business setting to effectively implement data-driven approaches to gain valuable insights.

The Master's in Business Analytics & Data Science provides students with the theoretical and practical skillsets necessary to succeed in the fields of business analytics and data science. Upon successful completion of this master's degree, students might be interested in the following job positions.

• Data Analytics Consultant
• Operations Analyst
• Data Scientist
• Financial Risk Manager