BA - Bachelor of Arts in Sports Management
EU Business School Switzerland
Key Information
Campus location
Geneva, Switzerland
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Jun 2024
Introduction
BA - Bachelor of Arts in Sports Management
International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
Gallery
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the institute website for more information.
Curriculum
Option 1: EU Bachelor's Degrees
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Sports Sociology
- Public and Media Relations in Sport
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Sports Psychology
- Legal & Ethical Issues in Sport
- Sports Broadcasting
Year 3
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Sports Data Analysis
- Sports Marketing
- Sports Career Development
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Sponsoring & Sports Communications
- International Sports Management
- Sports Facility Planning & Management
Option 2: EU Bachelor's + BA (Hons) in Business Management
This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, students will focus on business management modules to equip them with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, students graduate with an internationally accredited bachelor’s degree from EU Business School Switzerland and a university bachelor's degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain. In addition, they will be awarded a state-accredited BA (Hons) in Business Management from the University of Derby, U.K.
Students who wish to further their knowledge in one of the seven specializations can take an additional semester and earn a Diploma of Advanced Studies (título propio) with 30 ECTS awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Sports Sociology
- Public and Media Relations in Sport
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Sports Psychology
- Legal & Ethical Issues in Sport
- Sports Broadcasting
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Sports Data Analysis
- Sports Marketing
- Sports Career Development
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Program Outcome
Credits: 210 or 240 ECTS
Degree Awarded
Option 1: EU Bachelor’s degrees
- A bachelor's university degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
Option 2: EU Bachelor’s + BA (Hons) in Business Management
- A bachelor's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A state-recognized BA (Hons) in Business Management from the University of Derby, U.K.
Learning Outcomes
The program combines knowledge of the sports world with business and management courses, based upon a foundation of real-world case studies. In addition, students who take this program will also:
- Gain insight and knowledge of new developments in the professional and recreational sports industries.
- Apply theoretical knowledge to practical business situations, simulated by case studies.
- Understand current business issues through required readings and research.
- Demonstrate proficient oral and written communication skills.
Program Tuition Fee
Career Opportunities
The Bachelor of Arts in Sports degree (título propio) provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:
- Sports Marketer
- Event Coordinator
- Sponsorship Manager
- Contract Negotiation Manager