Blend your passion for sport with business management expertise and real-world leadership skills. As part of this course in BA (Hons) Sport Business Management, you’ll: Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport.

Choose between a Bachelor of Human Kinetics (BHK) with a streaming focus in Sport and Leisure Management or a Bachelor of Arts (BA) in Sport and Leisure Management, which offers courses in public relations, communication and advanced marketing.

A Bachelor of Arts in Sport Management prepares you for a career in the sport industry that provides you with a core business degree; however, it also gives you the opportunity to apply the core business theories of economics, marketing, finance, and accounting to the world of sport and recreation.

You’ll critically evaluate the contexts of sport and physical activity, challenging ideas and concepts using the principles of business and management. You’ll be encouraged to show initiative, research develop your knowledge, and apply practical skills as much as possible, arming you with the ability to have a major impact on sport and management. 

Be the difference in the fast-moving world of sports with a Sport Business Management degree from Scotland’s University for Sporting Excellence.

Get a Sport Management major from one of the leading programs in the Midwest. Our Sport Management students have the opportunity to network with sports business professionals across the nation through regional and national conferences, competitions, and course-related trips. The dynamic curriculum, dedicated faculty, and experiential learning opportunities allow students to develop sports industry knowledge, ethical decision-making, and high-level communication skills.

Sport is a social and economic phenomenon and this degree has been designed to examine critically the business decisions that shape this lucrative global industry. From the outset, the programme focuses on the business and management of the sports sector and explores the culture, policy, impact, and delivery of sporting opportunities, particularly in a commercial context. It aims to develop student's skills for the critical analysis of sports, sport spaces, products, services, and operations.

Do you see yourself founding and directing a select-level youth basketball or soccer league? Perhaps you'd like to work in sports information for a college or pro team, or at a golf or tennis resort. Sport Management and Leadership maybe you love the idea of planning sports activities for youngsters at a YMCA or Boys & Girls Club or helping NFL players reach their peak.

BA Hons in Sports Business explores a variety of subjects and disciplines including; marketing, sponsorship and PR, sports management, sports digital media, sports events, grassroots, and elite sport. Employability and enterprise are key elements of this program. As such, you will have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your graduate skill set.

Do you want to use sports to create a better, more socially conscious world or a healthier and vital society? Are you drawn to the limitless business opportunities in sports, or are you the connector of all these disciplines? With this flexible three-year program, you can achieve your best based on your passion!

Immerse yourself in the business side of sport, studying events, sponsorship, entrepreneurship, and more. Benefit from an applied degree, strengthening your knowledge, understanding and experience in different business sectors. You’ll graduate industry-ready thanks to work projects, and top additional qualifications, including the CIM Level 3 Award in Marketing Principles (additional fees apply).

Sport has a global impact. It crosses divides to touch every corner of society. It is also a hub for innovation, passion and future-thinking. Our BA (Hons) Sports Management course responds to the continuing evolution of the sports industry. Learn to manage sporting organisations, events, facilities and people, and gain an understanding of the industry's future business opportunities. Throughout your studies, you’ll practise leadership and management in real-life contexts, exploring the way the industry is organised and how it works.

Looking for a business management degree with a difference? The opportunity to work in sports management is a dream for anyone with a passion for sport; you don’t have to be a sports fanatic to take this degree. One of the most exciting industries, sport and leisure in the UK, employs 580,000 people.

As one of our most popular majors offered within our C.H. Sandage School of Business, Graceland’s sport management program will prepare you for an exciting career in the sports industry. Whether you’re looking to focus directly on sport management or are curious about sport administration or even sport marketing, our classes and curriculum, hands-on learning, and internship opportunities will set you up for success both on and off the field.

We offer two football-related pathways (business or coaching) where you choose your preferred specialism after your first year. This course focuses on the business of football, exploring areas such as economic impact; investment in facilities; community programmes; marketing; and management. You learn the academic theory related to football, sport and leisure, and apply your knowledge to industry-related scenarios and real-world simulations, with opportunities for placements including with our official Education Partners, Luton Town FC.