MBA in Communication & Public Relations
EU Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
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Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
Oct 2024
Scholarships
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Introduction
MBA in Communication & Public Relations
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with creative thinking skills and the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.
Admissions
Scholarships and Funding
Curriculum
Year 1
Term I
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Crafting Your Future
Term II
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Crafting Your Future I
- Business Strategy Simulation
Term III
- Public Speaking & Public Communication
- Public Relations
- Organizational Communication
- Mass Media Strategy, Planning & Media Law
- Practical Applications in Public Relations
Program Outcome
Credits: 90 ECTS
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
This program prepares students for positions in public relations, advertising, marketing and communication, among others, where they will be required to stay ahead of consumer behavior trends. Students will also:
- Explore a marketing plan as a key component of a business plan.
- Present oral and written reports based on experience.
- Discover how mutually beneficial relationships are made in business.
- Support decision-making with cost-volume-profit relationships and incremental analysis.
Program Tuition Fee
Career Opportunities
The MBA with a major in communication & public relations provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers.
- Head of Corporate Communication
- Fundraising Manager
- Director of Public Relations
- Media Director
Program delivery
Three terms/one year (full time) or six terms/two years (part time)