Goldsmiths, University of London
PGDip in Promotional Media: Public Relations, Advertising and Marketing

London, United Kingdom

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LANGUAGES

English

PACE

Full time, Part time

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TUITION FEES

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STUDY FORMAT

On-Campus

Key Summary

About: The PGDip in Promotional Media: Public Relations, Advertising and Marketing offers a comprehensive look at the influential role of media in shaping public perception. This program focuses on crucial aspects like campaign planning, ethics, and digital strategies. You'll engage with real-world case studies and gain practical skills necessary for the promotional media landscape. The course comprises a nine-month curriculum that allows you to delve into various promotional techniques.

Career Outcomes: Graduates can pursue careers in various fields including public relations, advertising, marketing management, and brand strategy. Potential roles may include public relations officer, marketing executive, and digital marketing specialist.

Introduction

PGDip in Promotional Media: Public Relations, Advertising and Marketing

The PGDip in Promotional Media: Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, public relations, marketing, and advertising.

You willexplorecontemporary issues in the fields of PR, Advertising, and Marketing, and developtechniques for analysing promotional media texts.

This PGDip will also equip you with specific skills that will provide opportunities for career enhancement. You will develop critical and cognitive skills in analysing and interpreting developments in the PR, advertising, and marketing sectors, learn to apply yourknowledge and insights to new areas and projects.

Goldsmiths, University of London
PGDip in Promotional Media: Public Relations, Advertising and Marketing

Key Summary

Introduction

PGDip in Promotional Media: Public Relations, Advertising and Marketing

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