BA - Bachelor of Arts in Communication & Public Relations
EU Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
May 2024
Scholarships
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Introduction
BA - Bachelor of Arts in Communication & Public Relations
Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns, and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy, and organizational communication and ethics.
Admissions
Scholarships and Funding
Curriculum
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Introduction to Public Relations
- Interpersonal Communication in Global Context
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Public Relations Research
- Event Management
- Public Relations Strategies, Campaigns & Platforms
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Innovations in Digital Communication
- Mass Media Ethics & Legislation
- Negotiation & Lobbying
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Program Outcome
Credits: 240 ECTS
Degree Awarded
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Learning Outcomes
This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:
- Gain an understanding of the field of public relations and be able to devise basic communications strategies.
- Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.
- Show in-depth knowledge of the major theories of communications and their applicability.
- Demonstrate proficient oral and written skills.
Program Tuition Fee
Career Opportunities
The Bachelor of Arts in Communication & Public Relations degree provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behavior. Students who successfully complete this degree may be interested in the following job positions:
- Communications Manager
- Social Media Manager
- Technical Writer
- Campaign Manager