EIML Paris Ecole Internationale de Marketing du Luxe
Master in International BusinessParis, France
DEGREE TYPE
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 9,220 / per year
STUDY FORMAT
On-Campus
Key Summary
Introduction
The Master International Business trains bilingual professionals able to participate in the optimization of a company’s international strategy.
The International Business program trains professionals in order to optimize an organization’s business strategy. As part of his future assignments, the PPA graduate will support the evolution of the company and its international growth. He will be responsible for implementing the company’s business strategy according to the objectives of economic profitability that will be set up by the company’s management or in a business plan.
At the end of his training, the PPA Business School graduate will be able to:
- Design the strategy and planning of commercial and development actions
- Manage a national and international sales team
- Manage a network of business units
- Drive and develop partnership policy
- Negotiate and advise clients
- Set up and manage after-sales
Gallery
Curriculum
The two-year Master’s degree in International Business requires knowledge of international trade: knowledge of key international trade areas, intercultural negotiation, intercultural management, geopolitics, country risk management, tender process, digital marketing, etc.
ECTS credits: 60 per year
Business and International Development Manager
State Recognized Title Level 7
Title registered in the RNCP by decree of 11 July 2018 published in the Official Journal of 21 July 2018 (code NSF 312m) and issued under the authority of SAS ISIMI - PPA (accessible by the VAE)
4th year of the Master program:
October intake: from October to July
January intake: from January to December
International Management
- European and Asian markets
- Country Risk Management & Business economic
- Ethics & RSE
- Geopolitics
International Marketing Strategy
- Strategic marketing
- Communication strategy
- International Brand management
Languages
- English: TOEIC (800)
- Practice English
- 2nd Foreign Language mandatory: Spanish or Chinese
Seminars
- PPA’s touch & Pitch Parties
- Prospecting Challenge & Social Selling
- Entrepreneurship
- Digital week
- Dublin Business Trip
- Human Project
5th year of the Master program:
International Markets
- Geopolitics
- International negotiation
- International trade and Customs
- Cross-cultural management
- Human ressources management
Strategic Management
- International Key account management
- Marketing ethics and corporate social responsibility / Lobbying / Politics
- Consumer & market demand
- International development strategy: future of global economy/challenges
- Communication on social networks
- Licensing, franchising & another contractual distribution strategy; IDE & Collaborate venture
International Management
- Tender offers
- Initiation Bloomberg
- Engineering & financing International project
Languages
- English: TOEIC (800)
- Practice English
- 2nd Foreign Language mandatory: Spanish or Chinese
Seminars
- Chrono Innovation and business creation
- International week
- Consulting week
- Negotiation Challenge
- Leadership et Management
- Dissertation *
- Final Oral Exam *
* These courses will be taught in French