Marketing BA (Hons)
De Montfort University
Key Information
Campus location
Leicester, United Kingdom
Languages
English
Study format
On-Campus
Duration
36 months
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Request info
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Marketing BA (Hons)
Marketing is critical to the success of any modern company and this course will introduce you to the principles and the practice of excellence in this key ingredient of business success.
Accredited by the Chartered Institute of Marketing (CIM) Accredited Study Centre and the Institute of Direct Marketing (IDM), this course will help you develop the transferable skills that are valued by professionals and industry experts.
Learn how to provide value to a company by analysing real business problems and offering creative marketing solutions taught by lecturers who draw on their extensive business experience.
Choose from a broad range of Marketing modules, such as Marketing Essentials, Direct and Digital Marketing, Marketing Planning and Management and Retail Marketing.
Admissions
Scholarships and Funding
Curriculum
Our graduates have gone on to careers in globally-renowned organisations. Recent successes include Capita, Shoezone, Network Rail and Vodafone.
A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.
With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.
Recent graduates have progressed to professional roles such as Product Marketing Coordinator at NaturalMotion, CRM Assistant at Hearst Magazines, Marketing Analyst at Bank of Ireland, and Account Executive at We Launch.
Program Tuition Fee
Career Opportunities
Year 1
- Financial Decision Making
- Employability, Professionalism and Academic Study Skills
- An Introduction to Entrepreneurship and Enterprise
- Introduction to Work and Organisations
- Marketing Essentials
- Marketing Decision Making
- The Digital and Social Media Context of Business
Year 2
- Marketing Research
- Consumer Behaviour
- Brand Management
- Advertising and Promotion
Plus option modules from the following indicative list:
- Digital and Direct Marketing*
- International Marketing
- Sports Marketing***
- Business Law
Year 3
- The Brand Portfolio or Marketing Dissertation
- Marketing Planning & Management
Plus option modules from the following indicative list:
- Customer Management
- EMarketing
- Global Marketing Strategies
- Interactive Marketing Campaign*
- Marketing of Services***
- Retail Marketing
- Reflective Business Practice***
- Social Media Marketing
- Marketing Analytics***
Program delivery
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test
We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.