• Modalities: Face-to-face or Online (Live)
• Duration: 360 hours ( 6-7 months )
• Registration period open

The Master in Graphic Design and Digital Marketing is aimed at anyone interested in the world of Digital Marketing and Graphic Design. No prior knowledge or qualification is required for the completion and correct monitoring of this Master.

Content of the Master in Graphic Design and Digital Marketing

The main objective of any graphic designer - or of any design - is to communicate what they really want to be transmitted to consumers. For this we must know how to effectively manage and capture the information we have and nothing better for this than to use the best design software offered by the Adobe suite (Illustrator, Photoshop and InDesign) and, in addition, learn the most important notions of digital marketing for That the piece designed is complete with content and, therefore, in addition to fulfilling its function with respect to a good visual design, it fulfills its advertising or engagement function.

During the graphic design module of the Master in Graphic Design and Digital Marketing you will learn how to make advertising or corporate identity designs with Adobe Illustrator; You will be able to get the most out of the images by digitally treating or retouching them in Adobe Photoshop and you will be able to make any editorial design thanks to tools such as Adobe InDesign.

On the other hand, and as another of the priority objectives of the Master, we will become aware of the great change that digitization has produced in marketing and in the way in which brands relate to their customers today. We will meet new business models in web 2.0 and new professional profiles that are born. We will understand in detail the key tools to approach a Social Media Marketing strategy. We will also manage the different social networks as communication channels of the company and we will learn techniques, methods of marketing and interactive advertising (SEO / SEM) and, of course, to evaluate their performance with web analytics tools such as Google Analytics.

Once the Master is finished, the student will be perfectly capable of elaborating with sufficient criteria the designs that they really want to transmit or show to the public, from an aesthetic and, also, functional, advertising or engagement point of view.

Modalities

In person or Online : You can receive the master's degree in graphic design and digital marketing in Madrid or Seville in person or do the master's degree in graphic design and digital marketing online . The online modality is always taught live (on live), although a repository of these recorded classes is maintained at the request of the students. Students also have a powerful and intuitive virtual campus developed by Google to participate in classes and in their own training on a day-to-day basis.

Financing

Up to 10 installments. Consult the Secretariat.