Bachelor in International Graphic and Digital Media
Ghent, Belgium
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 May 2025*
EARLIEST START DATE
22 Sep 2025
TUITION FEES
EUR 1,300 / per year **
STUDY FORMAT
On-Campus
* for NON-EEA students who will study in Belgium on a student visa
** for EEA students and non-EEA students with a valid Belgian residence permit | €8000/year for non-EEA students who will stay in Belgium with a visa
Introduction
In the International Graphic and Digital Media course - taught in English -you'll learn all about visual branding. You'll choose brand colors and create logos, typography, images, videos, apps, and other marketing tools that align with an organization's brand identity. Meanwhile, you'll get to know the international students in your class.
What will you learn?
The International Graphic and Digital Media course will teach you about visual branding. You will create logos, images, videos, apps, and other marketing tools tailored to an organization's brand strategy. In an all-English program, you will work with students from different countries and cultures.
What is visual branding?
Visual branding uses logos, typography, color, design, and images to communicate and reinforce a company's brand identity. It is a crucial part of a company's overall brand strategy. How you portray a brand significantly impacts how your customers think about your brand. Therefore, it has to align with the brand values you want to convey. We teach you the fundamental principles of brand identity and brand strategy to ensure you become an expert at visual branding.
Learn graphic design
Most of your time will go into graphic design, color selection, mood boards, and typography. So you will create the visual elements needed to showcase your brand identity. You will learn to work with Adobe Photoshop, Illustrator, Indesign, and other alternative design software packages to create captivating visuals. You'll get a good eye for beautiful design so that you can develop and review stylish corporate identities and marketing materials. You'll also study the impact of new technologies on branding.
Learn to deal with intercultural differences
You will join an international class to learn and work with fellow students from different countries. We will help you build a solid global network by connecting you with fellow international students, companies, entrepreneurs, and alums. Moreover, you will work on skills in project management, team leadership, and communication, which are essential in visual branding.
Ideal Students
Does this course fit you?
- You want to work with programs such as Photoshop, Illustrator, and InDesign. Aside from the creative aspect, you're interested in the technical skills you need to work on websites, new media, and graphic and audiovisual technology.
- You like it when brands have an internationally recognizable logo and create a clear identity through color and design.
- You're impressed by major visual brand campaigns and would like to design and market such advertising campaigns yourself.
- You'd like to get to know students of different nationalities and cultures, and you would like to develop your English further.
Career Opportunities
Getting to work
With a degree in Graphic and Digital Media, you can enter the world of visual branding in (international) companies, organizations, and advertising agencies. Lots of vacancies await you:
- Brand Strategist/Consultant: work with clients to develop and implement visual brand strategies.
- Graphic Designer: create visual designs, including logos, packaging, and marketing materials, that effectively communicate the brand to the target audience.
- Junior Art Director: direct advertising campaigns, product packaging, and other marketing materials on the visual aspect.
- UX/UI Designer: design user interfaces and user experiences for websites and mobile apps with visually appealing and intuitive designs that fit the brand.
- Marketing Manager: Executes marketing campaigns that incorporate visual brand elements to convey the brand message to the target audience.
- Brand Manager: Oversees the overall brand strategy and ensures that all visual brand elements are consistent and effective in communicating the brand message.
- Junior Creative Director: oversee a company's creative direction, including visual branding. Ensure that all creative projects align with the brand's overall strategy.
Options for further studies
Within Artevelde UAS, you can obtain a second bachelor's degree (with courses in English) via a shortened track, for example:
- International Communication Management
- International Journalism
- International Business Management
- International Organisation and Management
In addition, there are many refresher courses and postgraduate programs (courses in Dutch), such as Experience Architect and Digital Content Creation.
Via a bridging program, you can move on to a master's program, such as a Master of Communication Sciences or a Master of Graphic Design at Ghent University.
Gallery
Curriculum
The programme may be subject to change.
You will have 23 hours of lessons per week. You will also work on assignments, process learning material and prepare lessons. You will spend around 40 hours a week on your training. Depending on the teaching format, group sizes range from 18 to 70 students. Practicums take place in smaller groups, and the more theoretical classes in larger groups.
The core subjects of the programme are Graphic Design, Branding Strategy, Layout & Typography, Visual Branding and Innovative branding.
First Year
| Semester 1 | Semester 2 | Semester 1+2 |
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Second Year
| Semester 1 | Semester 2 |
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Third Year
| Semester 1 | Semester 2 |
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* Choose two electives.
Admissions
Program Tuition Fee
Program Outcome
- 3-year bachelor's degree
- 180 ECTS
Within Artevelde UAS, you can obtain a second bachelor's degree (with courses in English) via a shortened track, for example:
- International Communication Management
- International Journalism
- International Business Management
- International Organisation and Management
In addition, there are many refresher courses and postgraduate programmes (courses in Dutch), such asExperience ArchitectandDigital Content Creation.
Via a bridging programme, you can move on to a master's programme, such as a Master of Communication Sciences or a Master of Graphic Design atGhent University.