The Algonquin College of Applied Arts and Technology
Bachelor of Digital Marketing Communication (Honours) (Co-op)
Ottawa, Canada
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
USD 22,098
STUDY FORMAT
On-Campus
Introduction
The four-year Bachelor of Digital Marketing Communication (Honours) degree provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and create a communications plan to disseminate this message.
Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics, and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.
Students also gain real-world experience through a paid co-operative education (co-op) work term(s) (see Additional Information for more details). Please note that places in the co-op work term(s) are subject to availability and academic eligibility. Please note admission to a co-op program does not guarantee a co-op placement.
Graduates may seek employment in media and communications departments within government, non-profit organizations, associations, advertising and digital agencies as well as private corporations. They may work in areas such as journalism, advertising, public relations, marketing communications, professional writing, and social media.
Ideal Students
This program is well suited for students who:
- Are passionate about understanding and working with the cultural differences inherent in the global marketplace
- Possess critical thinking skills
- Approach problems strategically
- Think in innovative and creative ways to solve problems
- Have strong interpersonal and communication skills
- Work well both independently and in teams
- Comfortable with digital technology
- Possess the traits of adaptability and curiosity
- Believe in life-long learning
Admissions
Curriculum
Level 01
- ADV4100 Introduction to Digital Media and Communications
- ADV4101 Persuasive Communications
- BUS4101 Social Responsibility, Sustainability and Ethics in Communications
- ENL1100 Communications and Academic Writing
- MKT4101 Marketing
Level 02
- ADV4200 Media Mix
- ADV4201 External Communications
- ADV4202 Introduction to Social Media
- MKT4203 Trendspotting in a Global Environment
- PHI1000 Logic and Critical Thinking
Level 03
- ADV4301 Digital Analytics I
- ADV4302 Digital Storytelling
- ADV4303 Audience and Media Insight
- GEP1001 Cooperative Education and Job Readiness
- PHI2000 Introduction to Research
- Elective: choose 1 from the list provided
Level 04
- ADV4400 Digital Media Buying
- ADV4401 Digital Analytics II
- DSN4401 Introduction to Creative Design
- ESC4601 Project Management
- Elective: choose 1 from the list provided
Co-op: 01
- WKT4402 Bachelor of Digital Marketing Communication Co-Op Work Term I
Level 05
- ADV4502 Social Media Execution and Analytics
- ADV4503 Digital Technologies
- ADV4505 Consumer Behaviour
- MKT4504 Influencer Marketing
- Elective: choose 1 from the list provided
Co-op: 02
- WKT4604 Bachelor of Digital Marketing Communication Co-Op Work Term II
Level 06
- ADV4600 Multicultural Communications
- ADV4601 Internal Communications
- ADV4603 Search Media Strategies and Tactics
- MKT4602 Market Research Foundations
- Elective: choose 1 from the list provided
Co-op: 03
- WKT4704 Bachelor of Digital Marketing Communication Co-Op Work Term III
Level 07
- ADV4701 Mobile Strategies and Tactics
- ADV4703 Global Communications
- DSN4702 Interactive Website Design
- MKT4700 Niche Marketing
- Elective: choose 1 from the list provided
Level 08
- ADV4801 Global Brand and Reputation Management
- ADV4802 Digital Marketing Research and Data Analytics
- ADV4803 Persuasive Campaigns
- BUS4800 Business and Campaign Analytics
- Elective: choose 1 from the list provided
Program Outcome
The graduate has reliably demonstrated the ability to:
- Create, evaluate, and improve digitally-focused communications campaigns through the use of analytics and marketing communications research
- Craft persuasive messages specific to target audiences, adapting them to adhere to regional ethical practices and legal codes
- Analyze multiple research inputs in order to create sound communication strategies.
- Evaluate and select media channels and tools appropriate to the audience, product, message, and region
- Develop and implement a marketing communications and media plan independently or in groups
- Develop, manage, and execute communications plans within local, national, and international business contexts
- Present, persuade, and defend marketing communications and media recommendations to various stakeholders
- Develop personal and professional strategies and plans to adapt to change and stay current within the industry
- Engage innovatively and creatively in the decision-making process
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment, and environmental stewardship
Career Opportunities
Graduates may find employment in media and communications industries that develop international business opportunities or work with global partners. Organizations may include governments, non-profit organizations, associations, international media, advertising and digital agencies, marketing communications departments in private corporations, as well as entrepreneurship and freelance opportunities. Sectors may include journalism, advertising, public/media/ government relations, marketing communications, publishing and professional writing, and social media.
Prospective job titles include communications officer, communications manager, communications practitioner, communications researcher, public relations officer, public relations manager, public relations practitioner, market researcher, digital communications officer, digital communications manager, digital communications Practitioner, advertising analyst, advertising more by, advertising copywriter, and advertising researcher.