The Algonquin College of Applied Arts and Technology
Bachelor of Commerce (Marketing) (Honours) (Co-op)
Ottawa, Canada
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
USD 34,805
STUDY FORMAT
On-Campus
Introduction
The four-year Bachelor of Commerce (Marketing) (Honours) degree offers you practical and in-depth knowledge to become a successful marketer, with a strong foundation in business. You will learn modern marketing strategy and techniques necessary to thrive within an increasingly fast-paced, digital environment. Marketing involves understanding consumers' needs and wants and then designing a marketing program that interacts with customers, building engagement and even loyalty. Marketers can craft messaging to target audiences and track their responsiveness, which allows them to strategically discover untapped markets and capitalize upon them.
This marketing degree teaches and applies theory in real-world contexts. In the first two years, you develop core business knowledge such as finance, economics, human resources, law and operations, and project management. You will develop a thorough understanding of how a business works, and how marketing integrates with various business units to strengthen the company as a whole. Building on this foundation, you develop and apply marketing strategies and tactics to make data-informed recommendations for marketing plans. Contemporary and emerging technologies are evaluated and utilized, including social media, mobile apps, and websites, to build brands in local and global markets. Digital technology, business, and marketing theories are integrated, taking into account international considerations to design and implement innovative marketing plans while respecting ethical issues such as privacy and security. In the third and fourth years, you begin networking and career development through three co-op placements and real-world industry projects.
A combination of case study methodology, experiential learning, and team and project-based work provides opportunities to apply your learning in collaboration with industry professionals. In addition, the degree includes hands-on workshops covering topics related to leading edge marketing tools such as Customer Relationship Management, social media management tools, and other emerging digital technologies.
Students also gain real-world experience through a paid co-operative education (co-op) work term(s) (see Additional Information for more details). Please note that places in the co-op work term(s) are subject to availability and academic eligibility. Please note admission to a co-op program does not guarantee a co-op placement.
As a graduate you may find employment in a broad range of domestic and international organizations and industries including non-profit groups, corporations, government offices, marketing consulting firms, advertising agencies, market research firms, self-employment, and small businesses. Graduates may be employed in a variety of sectors such as natural resources, technology, government, education, services, consumer goods, financial, healthcare, utilities, and industrial goods. You may also pursue further academic study in fields related to business, marketing or communications.
Ideal Students
This program is well-suited for students who:
- Possess analytical, logical, and critical thinking ability
- Enjoy creative and innovative approaches to problem-solving
- Enjoy working with technology
- Can work independently and collaborate in problem-solving teams
- Are interested in working with a wide variety of people and situations
- Enjoy providing quality solutions that positively impact other people
- Appreciate cultural differences
- Understand the value of communication between people and organizations
Admissions
Curriculum
Level 01
- ACC4101 Financial Accounting
- ECO4101 Microeconomics
- ENL1100 Communications and Academic Writing
- MGT4102 Business Fundamentals
- MKT4101 Marketing
Level 02
- ACC4201 Managerial Accounting
- ECO4201 Macroeconomics
- ESC4201 Management Information Systems
- HRM4201 Human Resource Management
- PHI1000 Logic and Critical Thinking
Level 03
- ESC4300 Operations and Supply Chain Management
- LAW4300 Business Law
- MGT4306 Business Analysis
- QUA2000 Statistics
- Elective: choose 1 from the list provided
Level 04
- FIN4601 Business Finance
- GEP1001 Cooperative Education and Job Readiness
- MGT4403 Introduction to Project Management
- MKT4402 Brand Management
- MKT4411 Integrated Marketing Communications
- Elective: choose 1 from the list provided
Level 05
- ADV4505 Consumer Behaviour
- MKT4400 Product and Pricing Strategies
- MKT4412 Content Marketing
- MKT4416 Marketing Ethics and Social Responsibility
- Elective: choose 1 from the list provided
Co-op: 01
- WKT4405 Bcomm Marketing Co-Op Work Term 1
Level 06
- MKT4405 Marketing Analysis and Insights
- MKT4406 Sales and Distribution Management
- MKT4413 Marketing Research
- MKT4600 Customer Relationship Management
- Elective: choose 1 from the list provided
Co-op: 02
- WKT4406 Bcomm Marketing Co-Op Work Term 2
Level 07
- MKT4407 Advertising, Public Relations, and Sales Promotion
- MKT4408 Marketing for Non-Profit Organizations and Government
- MKT4409 B2B Marketing
- MKT4415 Entrepreneurial Marketing and Future Trends
- MKT4701 Services Marketing
- Elective: choose 1 from the list provided
Co-op: 03
- WKT4407 Bcomm Marketing Co-Op Work Term 3
Level 08
- MKT4410 Personal Branding and Career Development
- MKT4414 Digital Marketing Tools and Technologies
- MKT4702 Market Planning, Strategy, and Industry Project
- MKT4803 International Marketing
- Elective: choose 1 from the list provided
Program Outcome
The graduate has reliably demonstrated the ability to:
- Work both independently and collaboratively to lead teams in inter- and/or multi-disciplinary and virtual environments to promote effective marketing objectives
- Interpret, critique, and select best practices and approaches in marketing to support a positive brand image, business ethics and sustainability, and business growth in a local, national, or international context
- Formulate and implement marketing techniques using emerging digital technologies to meet businesses` marketing needs
- Create a detailed customer profile to inform marketing decision-making processes
- Analyze and evaluate the costs and benefits of marketing, customer acquisition, retention, sales, and service to help businesses make informed decisions
- Conduct primary and/or secondary research to support marketing activities
- Formulate and implement data-driven marketing plans using data analytics and other marketing evaluation approaches to support business goals
- Establish and apply creative and innovative approaches to marketing for local, multi-cultural, and international markets to foster business growth and increase profitability
- Create, justify, and implement a marketing plan that is integrated with an organization`s marketing and business strategies in order to ensure that efforts are aligned across departments
- Communicate, negotiate, and defend ideas to a variety of stakeholders including clients and fellow marketing professionals to debate and execute marketing plans
- Develop strategies for professional and personal leadership as part of lifelong learning to ensure that marketing recommendations are made on the basis of advancements in technology and best practices
- Leverage the interdependency of functional business units, including human resources and finance, with marketing to support business objectives and strategy
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment, and environmental stewardship
Career Opportunities
Graduates may find employment in a broad range of settings in all sectors of domestic and international business and industry, including retail, banks and other financial institutions, government, marketing consulting firms, advertising agencies, market research firms, service-based industries, manufacturers, non-profit organizations, self-employment, and small businesses. Graduates may become involved in ongoing marketing initiatives or work in market research, marketing management, social media, market analysis, promotions and communications, branding, public relations, advertising, sales, consulting, or product management.