Bachelor in Crossmedia DesignArtEZ University of the Arts
About this program
ArtEZ University of the Arts
Want to become a designer, photographer or art director? Discover the Crossmedia Design course at the Design Department at the Academy of Art & Design in Enschede.
The boundaries between the different design domains (photography, illustration, film, animation) are blurring and the range of possibilities is growing fast. The professional field needs designers who can handle the boundaries and possibilities of the new media landscape and who can make conceptual and visual choices. The Crossmedia Design course is closely aligned with the professional practice of designers and indeed likes to be a step ahead. On this wide-ranging course, you will become familiar with all the different design facets, expressions and media and we will challenge you to identify your own place within the field.
After completing the course, you may use the title Bachelor of Arts and you will be able to work as a freelance media designer or at a design agency as a creative strategist or art director.
If you want to apply for the Crossmedia Design bachelor course, you must meet the following conditions:
- pre-university education (VWO), upper general secondary education (HAVO), secondary vocational education (MBO: level 4) or equivalent;
- This course is subject to language requirements;
- You must successfully complete an admission procedure.
For more information about admission requirements, please visit the university website.
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Focus on image
Lessons in the initial year are class-based. You will familiarise yourself with the visual media, such as drawing, photography and film. The second semester is devoted primarily to creating imagery, with a focus on design issues.
Focus on various media
The second year is all about exploring the possibilities afforded by various media. The assignments in the first half of the year are short and intensive; you will be introduced to many facets of design and forms of expression and the different design processes. In the second semester of year two, assignments will become longer and you will be combining various media and possibilities. Starting this semester, you will discuss your individual progress at least once a month with your mentor, who will help you maintain an overview of your studies.
During the first two years of the course, a great deal of emphasis in the class-based lessons is on how to formulate and receive critique and develop your own stance, which is crucial for the next stage in your education.
Focus on your position
In the first half of the third year, you will select (in consultation with your mentor) from a list of various short-term and long-term projects suited to your interests and talents. The project structure provides plenty of room for working on widely divergent investigatory questions. You will learn to work on, and assume your role in, varying design teams. You will also have to take responsibility for developing your own speciality, strategy and method of working. You will create a portfolio and work on your thesis. In the second half of the third year, you will either do a traineeship or an exchange programme at an academy abroad.
Strengthening your own position
In the first half of the fourth year, you will be given a lot of space to work on your own research and projects. There will be plenty of scope to broaden and deepen the knowledge you need to continue to develop in the direction you want.
In the final semester, you will focus entirely on your final exam, which will consist of a portfolio (print and online), a thesis (print) and a graduation project (using media of your own choice). You will present your project at the end of the academic year during the ArtEZ finals in Enschede.
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Please visit the university website for more information about tuition fees.
After successfully completing the Crossmedia Design course, you may use the title Bachelor of Arts (BA).
After the design course, you can also go on to take a national or international master course. For example: DAI Art Praxis (ArtEZ), Fine Art/Media Design (HEAD, Geneva), Artistic Research (KABK, The Hague), Information Design (Design Academy Eindhoven) or Costume Design (Royal Academy of Fine Arts Antwerp).
If you want to obtain a first-degree teaching qualification, choose the Tailor-Made BA Fine Art and Design in Education course at ArtEZ. This course is offered in both Zwolle and Arnhem.
With your diploma, you can start work as an art director, creative strategist or designer with a large design agency, a publishing house or a broadcasting company. You can also specialise as a photographer, interactive or graphic designer, or work as a freelance visual artist or cross-media designer.
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About this institute
ArtEZ University of the Arts
ArtEZ University of the Arts provides a coherent range of preparatory programmes, Bachelor and Master courses for more than 3000 students in Arnhem, Enschede and Zwolle. ArtEZ Arnhem, Zwolle and Enschede together facilitate more than 60 art courses within the...
ArtEZ University of the Arts
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