Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand.

Malta is a small, island country in the Mediterranean Sea that lies south of the island of Sicily, Italy. Malta has promoted itself successfully as an entirely bi-lingual nation for Maltese and English. It counts for many educational institutes in the rest of the world as a country where English is the first language and they therefore will often even subsidize students to go there to learn it. The vast majority of Maltese citizens speak English to a very high standard.