The focus of most media management programs is the acquisition of practical skills and knowledge necessary for a career in the media and entertainment industries. Students might encounter courses in television production, social media marketing, the music industry and media economics.

Like many other EU countries, Poland offers inexpensive or even free tuition to EU students. Prospective students should apply directly to their chosen Polish institution. The University of Warsaw, for example, charges between £1,300 and £2,500 per year for its English language courses.