The focus of most media management programs is the acquisition of practical skills and knowledge necessary for a career in the media and entertainment industries. Students might encounter courses in television production, social media marketing, the music industry and media economics.

The formal higher education system of Finland is the 7-3-2-2 pattern. The university takes two years in vocational or technical education and finally two-year pre-tertiary education. Finland also has several public as well as private universities that have enabled accessibility of higher education to students.