Nantes is located on the Loire River in the West France. With a headcount of more than 550,000 residents, the city is the 6th largest in France. It has several areas of leisure and hosts several annual festivals. Nantes has 2 universities and numerous of colleges around the city.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

France is currently among the 20 best performing countries in terms of the economy due to their excellent results-oriented higher education learning. Most of the courses at universities are offered in the French language. France has 60 public and 100 private universities.