The course structure available to students in this European Business Administration Program reflects the requirement for specialist knowledge in today's job market.

In the European program you can choose between three distinct concentrations:

• Sports Management
• Marketing
• Finance
• Human Resources

The UNYP bachelor’s business degree program offers:

• complementary coursework that strengthens, enhance, and expands your core business learning
• an enhanced ability to think theoretically and analytically about contemporary issues in the global economy
• advanced oral and written communication skills in English
• proficiency in using software applications and information technology for research
• the ability to work collaboratively in teams and in a multicultural setting

Course Content

The European Bachelor in Business Administration is designed to provide a well-rounded, in-depth core education in international business (marketing, management, finance, accounting, economics, and law). Our electives allow you to deepen your interests in a variety of subject areas such as integrated marketing communications, mass media, international relations, economics, finance and accounting, literature, psychology, and many more.

Examples of core courses in the Business Administration programs:

• Business Policy & Strategic Management
• Ethics of Business & Public Administration
• Financial Accounting
• Marketing
• Legal Environment of Business
• Managerial Accounting
• Microeconomics
• Macroeconomics
• Operations Management
• Principles of Management
• Statistics for Business & Economics I
• Statistics for Business & Economics II
• Reason & Argument
• Fundamentals of Finance
• International Business
• European Integration
• Cross-Cultural Management
• International Trade & Finance

Examples of complementary courses in the Business Administration programs:

• Career Management
• Comparative International Business Law
• Economic Policies of the EU
• Globalization
• HR Management
• Money & banking
• International Politics
• International Trade & Finance
• Investment Analysis & Portfolio Management
• Money & Banking
• Organizational Behavior
• Organizational Communications
• Project Management
• Investment Analysis & Portfolio Management
• Social Economic Context of Globalization

Examples of elective courses in the Business Administration programs:

• Communication among Cultures
• Communication Technologies
• Comparative Economic Systems
• Cultural Anthropology
• External Relations of the EU
• Group Dynamics
• International Organizations
• Interpersonal Communications
• Intro to Advertising
• Intro to Communications
• Intro to Comparative Politics
• Intro to Media Writing
• Intro to Sociology
• Labor Economics
• Literature & Politics
• Media & Society
• Modern Diplomacy
• Political Communication
• Power & Privilege
• Psychology of Adjustment
• Public Relations Principles
• Public Speaking
• Social Psychology

The UNYP European BBA course is designed to provide a comprehensive education in multiple aspects of international business (marketing, management, finance, accounting, economics, and law). The BBA course is aimed at high school graduates wishing to pursue a bachelor’s degree in an international environment and is intended to suit a wide range of career paths. VOŠ graduates and holders of similar qualifications (e.g. a British HND or an American associate's degree) may be eligible for advanced standing.

Prospective Career Opportunities

• Management consultant
• Risk manager
• Public relations manager
• Human resources officer
• Recruiting
• Events manager
• Account manager
• Advertising/marketing
• Logistics and distribution manager
• Analyst
• Accountant