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University of Pretoria - Faculty of Economic and Management Science MPhil Marketing Management & Research (Coursework)

University of Pretoria - Faculty of Economic and Management Science

MPhil Marketing Management & Research (Coursework)

Master degree

1 year

English

Full time

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On-Campus

Key Summary

    About: The MPhil in Marketing Management & Research (Coursework) focuses on developing advanced marketing knowledge and research skills over two years. You’ll study topics like consumer behavior, strategic marketing, and digital marketing frameworks. This program combines coursework with practical applications, allowing you to apply theories in real-world contexts.
    Career Outcomes: Graduates can pursue various roles such as marketing manager, brand strategist, or market research analyst. Other opportunities include positions in advertising, digital marketing, and sales management. This degree prepares students for leadership roles in the diverse field of marketing.

Introduction

MPhil Marketing Management Marketing Research (Coursework) in South Africa

The MPhil Marketing Management Marketing Research (Coursework) is a full-time postgraduate program run by the University of Pretoria. The Faculty of Economic and Management Sciences is one of the largest Faculties at the University of Pretoria. The Econometrics Faculty aims to continuously strengthen its position as the leading institution in the fields of economic, financial and management sciences through its academic and research excellence. At the same time the Faculty remains committed to delivering competent, creative, responsible and productive citizens – the “Thought Leaders” of the University of Pretoria and South Africa’s future business leaders.

Postgraduate programs introduce increasing levels of specialization into the major disciplines from the honors to masters to doctoral levels. As the faculty is mainly a professional faculty, students tend to pursue degrees to the level required by the accrediting professional bodies, usually an honors or a masters degree.

The faculty has introduced a number of new masters programs by coursework in areas of specialization where there is an increasing demand for skills in the market place. All doctoral degrees are based purely on research although the attendance of a number of modules/seminars may be required as a prerequisite. The faculty strives to obtain as many postgraduate bursaries as possible. The Postgraduate Bursary Committee and the Academic coordinator in the faculty office identify bursary opportunities and builds relationships with institutions such as Gauteng Treasury, MassMart and the Johannesburg Stock Exchange.

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