The Complete Stylist Short Course

The Complete Stylist Short Course

The Complete Stylist Short Course has been designed to help you develop the necessary skills and contacts to begin producing and styling your own shoots. You will also create from scratch or refine and develop a portfolio of work that represents your unique point of view as a Fashion Stylist.

During the course you will meet a range of fashion industry professionals who are all currently working on innovative editorial and commercial work. You'll style and direct a number of fashion shoots, including a fashion editorial shoot with a professional photographer, an agency model and industry make-up artist.

You'll also visit London exhibitions and fashion hotspots with a guide to street style spotting and a 'trend safari' around London.

• History of the fashion stylist and fashion media
• Who are the key figures influencing fashion right now?
• A complete practical guide for working as a fashion stylist, producing and preparing shoots
• A guide to the different types of styling: editorial, commercial, music, personal
• How to communicate with different professionals within the fashion industry (Editors, PRs, Model Agencies etc)
• How to answer creative and commercial briefs, and how to pitch stories to clients and editors
• What is Creative Direction? And how does it impact brand identity and the fashion image. Can a stylist work as a creative director?
• What is a trend? And how can we forecast fashion and lifestyle trends?
• Exploration of the contemporary Fashion Industry, and how the internet has impacted on traditional fashion media
• Fashion Marketing and PR, and how stylists work within these practices
• How to edit images into a story
• How Art Direction impacts on the fashion image, and how graphic design can enhance your personal portfolio
• How to develop your research skills to enhance your work – using the LCF library and specialist archives
• Guest speakers from a range of specialisms within the fashion industry
• Basic Photoshop and InDesign skills – so you are able to put your own work into professional and creative layouts
• Basic studio lighting and photographic skills – so you are able to create fashion imagery independently
• Studio shoots with different technical lighting and photographic styles
• Creation of (or developing an existing) personal portfolio of fashion images showing your own styling and creative direction

By the end of this course students should:

• Have learned the practical aspects of working as a fashion stylist
• Understand the role of styling within the contemporary fashion industry and the different career paths open to you
• Started to develop a unique voice as a fashion creative
• Have created (with tutor guidance) a clear career plan and the essential resources ready to reach out to editors/companies (including CV / cover letter)
• Create from scratch, or refine an existing portfolio of creative work ready to show clients and editors
• Conducted original primary research in London, and gathered quality secondary research within the LCF library/archive to develop unique creative concepts and proposals
• Be able to create a visually dynamic, professional mood board / concept deck
• Be able to work on self-directed fashion shoots with confidence

A certificate of completion:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance
• We always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates are great to complement your CV

Please note, this course will have a blended format and will take place on campus and online between the following days throughout:

• Saturdays 10am - 5pm at London College of Fashion
• Wednesdays 6pm - 8pm Online

The course will start on Saturday on campus.