Strategic Branding Identity and Brand Experience Short Course
University of the Arts London
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
4 days
Pace
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Tuition fees
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Application deadline
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Earliest start date
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Introduction
Strategic Branding Identity and Brand Experience Short Course
This course uniquely combines design & marketing expert information and aims to give you an insight, and hands-on practical experience of the whole process of branding from strategic brand positioning and articulation to brand identity creation, brand expression and brand experience.
Strong strategic thinking turns good designers into great designers. As designers, we need to be strategic thinkers not only for our clients benefit, but also to earn and keep a place at the top table of our design sector when advising clients.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
The course will combine a series of short lectures, mini-workshops, hands-on demonstrations and exercises to highlight key aspects, alongside the running of one creative brief taken through all design stages. All taking place in a supportive environment with tutor/peer feedback and critiques.
- The fundamentals of branding strategy & design
- Brand positioning, brand purpose, brand personality, brand essence.
- The process of brand identity creation : from initial ideas to cross-media final applications
- Brand naming, brand language, tone of voice
- Brand identity: logo design, basic brand identity elements, (typography, colour, form).
- Adaptive and dynamic brand identity systems
- Brand expression: brand touch-points, media (digital, print, physical), basic principles behind UI/UX
- Basic principles behind digital / social media branding
- Brand story-telling and messages, verbal branding
- Brand experience: customer journey, branded environments
- Audience engagement: social media, marketing and advertising campaigns
- Brand management: brand guidelines, brand management (introductory)
Program Outcome
This course aims to give students an insight into the whole process of branding, from strategic brand positioning and articulation to brand identity creation, graphic branding, brand expression and brand experience. This course will arm students with a set of strategic principles and brand design knowledge that they can apply to just about any branding project, for companies or institutions of any size.
By the end of this course you will:
- Acquire a clear understanding about the strategic principles in branding
- Have a good knowledge of the brand identity design process
- Be better equipped to create, express, communicate your own brand and engage audiences.
A certificate of completion:
- You've put the work in so we want to make sure you have something to show for it!
- As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
- However we always recommend you attend all of the classes so that you get the most out of the experience!
- Certificates are a great addition to your CV.
Program Tuition Fee
Program delivery
- Live and interactive online lessons with classmates from around the world
- The same course content and learning outcomes as our face to face courses
- Lesson recordings, for review, so you never have to miss a class
- Access to the virtual learning environment with course content
- Forums for support
- 2 weeks online access to the recordings of the live classroom sessions
- The opportunity to ask questions to your tutor in real time