Luxury Brand Management Online Short Course
University of the Arts London
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
Distance Learning
Duration
4 weeks
Pace
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Tuition fees
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Application deadline
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Earliest start date
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Introduction
Luxury Brand Management Online Short Course
How do luxury fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of luxury brand management and how it works in the fashion industry. This introductory online course will equip you with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
- The history of brands (overview)
- Names, logos and symbols
- Basic principles of managing a brand
- Trends in customer attitudes and behaviour
- Brand identity and brand positioning
- Corporate culture, values and mission
- Communicating brand values offline and online
- Attracting and retaining customer loyalty
- The new generation of rule breakers
- Case studies
Program Outcome
By the end of this course you will have;
- Developed an insight and understanding of the luxury brand world
- Learnt to identify luxury target customers and their needs
- Developed an understanding of how to build target customer profiles
- Gained a good understanding of brand positioning and its impact on luxury brands
- Learnt various methods to communicate luxury brand values
- Received insider tips on how the luxury industry is changing
Program Tuition Fee
Program delivery
- Live online lessons with the same tutors
- The same course content and learning outcomes
- Lesson recordings, for review
- Access to VLE with course content
- Forums for support
- 2 weeks online access