Introduction to Experience Design Online Short Course
University of the Arts London
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
Distance Learning
Duration
4 weeks
Pace
Request info
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Request info
Introduction
Introduction to Experience Design Online Short Course
Experience design is a set of design practices focussed on creating positive emotions, impressions and memories which create an impact on the target audiences. It can be applied to services, products, user journeys, spaces, and events, and is considered the next frontier for differentiation in increasingly competitive markets. In this Experience Design course you will learn how to use design, spatial and behavioural strategies to design and project the experience you want your brand, product or service to deliver.
Each week will you will learn a new set of concepts, tools, and techniques, and will be given a practical assignment to put them into practice, allowing you to learn by applying and doing. The following week the tutor will provide you with individual feedback, posing questions and reflections to help you master the subject.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
- Introduction the design of experiences
- Relevance of experience in a digital world
- Designing memories
- Designing experiences for users vs. Experiences for clients
- How to structure an experience
- Designing the beginning and end of experiences
- Perception and illusion
- Managing lasting experiences
Program Outcome
By the end of the course you will have:
- Conducted a social and technology environment analysis
- Conducted visual research on behavioural patterns
- Understood the structure of a positive experience vs. a bad experience
- Increase your creative capabilities through design management
- Created a project capable of expanding your portfolio and present to potential clients.
Program Tuition Fee
Program delivery
- Live online lessons with the same tutors
- The same course content and learning outcomes as face-to-face courses
- Lesson recordings, for review
- Access to VLE with course content
- Forums for support
- 2 weeks online access